Rocky Fu

The three jobs of great marketing creative

A viral Singapore tuition ad shows why being remembered and building the right brand memory are two very different things.

Sep 13 • Rocky Fu

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August 2026

Founders' compass to Southeast Asia markets

Six markets, 618m people, and the four assumptions that stop holding the moment you leave the one that flattered you.

Aug 9 • Rocky Fu

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June 2026

Anthropic Won Enterprise by Losing Consumer on Purpose

How a "weakness" became an 80x GTM compounding machine — and what it took 14 months to flip an 8%–32% gap into the lead.

Jun 13 • Rocky Fu

January 2026

The AI Assistant Running an Entire Business While You Sleep

How Clawdbot saved $4,200 on a car deal, cleared 847 emails in minutes, and runs an entire tea business—and what these autonomous AI deployments mean…

Jan 28 • Rocky Fu

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September 2025

Loyalty as a Growth Lever

How leading companies transform loyalty programs into engines of sustainable growth

Sep 29, 2025 • Rocky Fu

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August 2025

The content engineer: your next growth hire

Win AI search and pipeline by pairing AEO, structured content, and automation with a content engineer at the helm.

Aug 19, 2025 • Rocky Fu

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July 2025

Why Kimi K2 has the AI world buzzing

Moonshot’s trillion-param beast is cheaper, sharper, and almost ready for prime time.

Jul 22, 2025 • Rocky Fu

June 2025

The C-Suite Guide to Winning with AI

This playbook breaks down how senior executives can lead meaningful adoption that drives measurable business outcomes and creates enduring competitive…

Jun 26, 2025 • Rocky Fu

Asia-Pacific’s AI Surge: High Speed, High Stakes

The region races ahead in AI adoption, but governance gaps and talent shortages could define its next chapter.

Jun 24, 2025 • Rocky Fu

Top brands in Singapore in 2025

How banking giants, tech disruptors, and tourism icons are shaping Singapore’s brandscape and economic momentum in 2025.

Jun 9, 2025 • Rocky Fu

Top 7 Fintechs in Singapore and the growth playbooks behind

A fierce battle is unfolding in the customers’ wallets—and it’s redefining fintech globally. Growth

Jun 5, 2025 • Rocky Fu

May 2025

Top GenAI apps in Q1

A category-by-category breakdown of the most-used generative AI apps in 2025

May 29, 2025 • Rocky Fu