You can easily find dozens of e-commerce websites and platforms operating in Singapore. Most fall into one of the three categories: traditional retailers such as Fairprice and Watsons, e-commerce platforms represented by Alibaba owned Lazada, and individual sellers. In this article, I roughly explore popular product categories in Singapore, top e-commerce platforms and sites statistics, top mobile shopping apps, and relevant regulations in Singapore. [Read more…] about Ultimate guide to Singapore e-commerce market 2019; statistics, top platforms, best selling products
With a total population of 5.83 million, Singapore has 4.92 million internet users with a penetration rate of 84% and 8.37 million mobile subscribers according to WeAreSocial. Social media users in Singapore total 4.6 million while mobile social users have reached 4.2 million. [Read more…] about Singapore internet and social media statistics 2018/2019
Google.com received the most traffic from Singapore in February 2019 with 12.18% traffic share according to data from SimilarWeb, followed by youtube.com, facebook.com, google.com.sg, wikipedia.org, yahoo.com, whatsapp.com, reddit.com, twitter.com, instagram.com, etc. The top 10 accounted for over a quarter of all traffic in Singapore (26.56%). [Read more…] about Top 50 Singapore Websites in Feb 2019
If you are an influencer, you may want to test Amazon Influencer Program, an extension of its long-existing online affiliate network program Amazon Associate for qualifying social media influencers. [Read more…] about Social media monetization with Amazon influencer program
You have a new product, and you are very excited to bring the product to market; so, now what do you do? How to market a product? You need a carefully crafted plan in place to successfully launching a new product. Let me show you a ten-step framework for product marketing, whether you market a product in Singapore or anywhere else. [Read more…] about 10-Step Product Marketing Framework: The Ultimate Launch Guide
Search marketing (SEM) still plays a critical role in marketing and driving sales. How does it affect consumers’ purchase decisions and brand favorability? What role does it play in the complete user journey?
Google recently partnered with Ipsos and Kantar TNS to identify the impact of search beyond direct conversions and outline key opportunities for brands targeting Southeast Asia (SEA) consumers.[Read more…] about How consumers use search to inform purchase decisions