With a total population of 5.83 million, Singapore has 4.92 million internet users with a penetration rate of 84% and 8.37 million mobile subscribers according to WeAreSocial. Social media users in Singapore total 4.6 million while mobile social users have reached 4.2 million.
The number of social media users in Singapore including mobile saw negative growth compared to a year ago.
Singapore users spend a daily average of seven hours using the Internet; about two hours on social media; two and half hours on TV; and, one hour on music.
Singapore Internet Statistics (Generic)
93% of users in Singapore use the internet daily.
Over a quarter of Singapore internet users use voice search. Over half (52%) use ride-hailing services. 46% use ad-blocking tools. And, 31% are on VPN.
Singapore Social Media Statistics
Roughly every 4 out of 5 people in Singapore use social media, leading to a total number of 4.6 million users with 4.2 million on mobile.
The top social media applications in Singapore are messaging and social networking. The average daily time spent on social media is over two hours.
The most active social media platforms in Singapore with a minimum usage rate of 30% are YouTube, WhatsApp, Facebook, Instagram, Facebook Messenger, Twitter, LinkedIn, and WeChat.
Facebook has the widest reach in social advertising audiences (4.3 million) in Singapore, followed by LinkedIn (2.6 million), Instagram (2.2M), and Twitter (1M).
All popular social networks are no longer growing in Singapore except LinkedIn.
Singapore Social Media Audience Profile
Singapore Mobile Usage Statistics
Singapore sees 8.37 million mobile connections, 144% of its total population.
The top mobile apps in Singapore by total monthly active users are led by social apps including WhatsApp, Facebook, Instagram, Facebook Messenger, WeChat, and Telegram. Grab, the car-hailing unicorn in Singapore, ranks fourth.
Top Mobile Apps in Singapore
Top 10 mobile apps with the most revenues in Singapore are Netflix, Bigo Live, Tinder, Smule, Carousell, VIU, 17, Google Drive, LinkedIn, Coffee Meets Bagel. All are entertainment related except Carousell (marketplace), Google Drive and LinkedIn.