If you are an influencer, you may want to test Amazon Influencer Program, an extension of its long-existing online affiliate network program Amazon Associate for qualifying social media influencers.
If you don’t know whether you are and you own and actively maintain any social media account like YouTube, Instagram, Facebook, or Twitter, you can apply to see if you are qualified. Amazon’s been running this program for two years and only recently opened it to anyone to apply.
With the Amazon Influencer Program, you also get your own page on Amazon with a URL to showcase the products you recommend to your followers, giving you an additional way to direct traffic to Amazon, which is especially useful when promoted verbally or in an environment where hyper-linking is not possible (e.g. Instagram captions).
You can be a publisher or business owner who owns social media accounts with a large number of fans or followers too. It’s an alternative way to monetize your content. But keep in mind you should not sell at the cost of your reputation. And, give full disclosure to your affiliation in the program. This is also Amazon’s recommendation:
Any time you include an affiliate link, it’s important to disclose that to your audience. They will trust you more if you are transparent about where you are directing them when you share links.
If you aren’t familiar with online affiliate programs, they have existed longer than Google has. Affiliate platforms connect advertisers with affiliates, who make money by successfully selling the products listed on the platform.
For companies selling their own products, it’s worth considering a similar program. Think about the following questions to help make your decisions:
- The cost of running your affiliate program
- The potential reach of your program
- Should you code your own platform or use a third-party’s