You have a new product, and you are very excited to bring the product to market; so, now what do you do? How to market a product? You need a carefully crafted plan in place to successfully launching a new product. Let me show you a ten-step framework for product marketing, whether you market a product in Singapore or anywhere else. [Read more…] about 10-Step Product Marketing Framework: The Ultimate Launch Guide
Ignoring your competitors is no doubt an unwise option in today’s business world. Their actions, policies, and plans may affect yours. Hence, conducting competitor analysis is an essential process for large and small businesses.
Based on different business functions, different tactics and tools can be helpful with the competitor analysis. This article shares some of the generic tools I used in the past for business and marketing analysis, including tracking brand mentions, social media analysis, advertising, email campaigns, and pricing monitoring of your competitors.[Read more…] about 20+ Best Competitor Analysis Tools for Various Job Functions
Stephen Hawking published his first post on his verified Weibo account on the morning of 12 April 2016 recalling his deep friendship with China and hoping to share more about his life and work. [Read more…] about Let Stephen Hawking show you Weibo is not dead
Facebook, Twitter and WhatsApp are the most popular digital communication tools nowadays; but, not in China. So how does 618 million China internet users communicate? This post serves as an introduction for that.
QQ: Communications for both Personal and Business Use
Tencent’s success is built on their instant messenger, QQ. In China, it’s very widely used IM with about 800 million active users; between friends, among strangers, and for business purposes. [Read more…] about How Chinese Communicates Digitally
Facebook is to launch several premium ads products soon to provide brands more ways to advertise to its audience on Facebook, and changing the current Page design to timeline (by end March). This post briefly discusses the changes on Page and ads marketers should be aware.
Previously (and right now), the sponsored story appear on the right-hand side. But, it will appear as a sponsored story on the right-hand side and it can also appear in news feed on both desktop and mobile. All of these placements are on Facebook’s homepage. [Read more…] about What’s Coming at Facebook That Marketers Should Know
Launched in March 2010, the invitation only site Pinterest.com received nearly 11 million total visits during one week last December, almost 40 times the number of total visits versus just six months ago. Stats from ComScore showing that Pinterest had 11.7 million unique monthly visitors in January 2011.
Pinterest.com is growing like crazy; check out this website now if you haven’t. Pinterest is not only surprising of its own traffic growth but also being a referral giant (driving more traffic than Google+ and LinkedIn) and retail sites like ideeli.com has seen increased sales resulted from Pinterest traffic.
But, what makes Pinterest so successful? To understand that, let’s take a look at what Pinterest is from its official introduction:
Pinterest lets you organize and share all the beautiful things you find on the web. People use pinboards to plan their weddings, decorate their homes, and organize their favorite recipes.
Best of all, you can browse pinboards created by other people. Browsing pinboards is a fun way to discover new things and get inspiration from people who share your interests.
People love to browse, organize and share all the beautiful things; Pinterest did nothing but inspire and empower its users to do that. Yes, that’s the secret: Pinterest inspires people. The inspiration connects people to something greater and gives them the courage and power to incarnate their unique talents.
Of course, tactically Pinterest has benefited a lot from its well integration with Twitter and Facebook; but, it’s the inspiration that fueled the word of mouth.
Companies are trying to push their products to consumers via regular advertising or social media campaigns, which may influence the prospective customers; but, it’s not sustaining and will be eventually vanish after which the companies get ready for the next “push”. Yes, this is how most companies get their products sold; but, this doesn’t create great companies or businesses.
Adidas inspires people with “Impossible is nothing”, having motivated millions of people; with Canon, “you can”. When you open a can of Coca-Cola, you actually “open happiness”. At IKEA, you are not buying furnitures as it’s a place you “design your own life”.
If you are one of few who strive to go from “good” to “great”, build and inspire your community, for which social media is a great tool for you.