With a total population of 5.83 million, Singapore has 4.92 million internet users with a penetration rate of 84% and 8.37 million mobile subscribers according to WeAreSocial. Social media users in Singapore total 4.6 million while mobile social users have reached 4.2 million. [Read more…] about Singapore internet and social media statistics 2018/2019
You have a new product, and you are very excited to bring the product to market; so, now what do you do? How to market a product? You need a carefully crafted plan in place to successfully launching a new product. Let me show you a ten-step framework for product marketing, whether you market a product in Singapore or anywhere else. [Read more…] about 10-Step Product Marketing Framework: The Ultimate Launch Guide
Ignoring your competitors is no doubt an unwise option in today’s business world. Their actions, policies, and plans may affect yours. Hence, conducting competitor analysis is an essential process for large and small businesses.
Based on different business functions, different tactics and tools can be helpful with the competitor analysis. This article shares some of the generic tools I used in the past for business and marketing analysis, including tracking brand mentions, social media analysis, advertising, email campaigns, and pricing monitoring of your competitors.[Read more…] about 20+ Best Competitor Analysis Tools for Various Job Functions
Stephen Hawking published his first post on his verified Weibo account on the morning of 12 April 2016 recalling his deep friendship with China and hoping to share more about his life and work. [Read more…] about Let Stephen Hawking show you Weibo is not dead
Facebook, Twitter and WhatsApp are the most popular digital communication tools nowadays; but, not in China. So how does 618 million China internet users communicate? This post serves as an introduction for that.
QQ: Communications for both Personal and Business Use
Tencent’s success is built on their instant messenger, QQ. In China, it’s very widely used IM with about 800 million active users; between friends, among strangers, and for business purposes. [Read more…] about How Chinese Communicates Digitally
Facebook is to launch several premium ads products soon to provide brands more ways to advertise to its audience on Facebook, and changing the current Page design to timeline (by end March). This post briefly discusses the changes on Page and ads marketers should be aware. [Read more…] about What’s Coming at Facebook That Marketers Should Know