I was searching for a book “The BuyerSphere Project: How Businesses Buy From Businesses in the Digital Marketplace” on Singapore National Library website before breakfast and unfortunately this book is too new to be available. So, I clicked on “Recommend A Book” link on the search results page. [Read more…] about 3 Lessons on Customer Feedback from Singapore National Library
Singapore Marketing Tips
Recently, I was asked to share a case study on one Singapore company’s digital marketing efforts. I picked Singapore Airlines (SIA) as it is one of Singapore’s prestigious brands and one of my favorite brands as well. I’ll simply do a quick check on search engine and social media with brief comments.
Search Engine Presence
Usually when I do digital marketing analysis, search engine is the first place to go to. So, I did a brand search on “singapore airlines“, and these are the top two position results:
They are both from Singapore Airlines’ website, which is good. It has sitelinks and additional search box, which could largely increase the click through rate. The sitelinks feature is quite useful guiding visitors to relevant sections of the website.
Executives and business decision-makers love to see the trends and catch the trends, use trends to guide their decisions. This post would introduce 10 handy trend tools which are very helpful doing online research.
- Google Trends – Google Search Trends
- adCenter Search Volume Seasonality Trends
- adCenter Keyword Forecast
- Facebook Lexicon – Facebook Social Trends
- Twist – Trends in Twitter
- Trendpedia – Blog Trends
- BlogPulse from Nielsen – Another Blog Trends Tool
- Trendrr – Trends across Social Graphs and Networks
- Google Checkout Trends – Online Sales Trends
- Indeed Job Trends Tool
1. Google Trends – Google Search Trends
With Google Trends, you can compare up to 5 topics you are interested in and see how often they’ve been searched on Google over a period of time. It also shows how frequently your topics have appeared in Google News stories, and regions where they are searched for.