Facebook launched a new tool for marketers called Cross Border Insights Finder to compare country insights from Facebook campaign data to explore new growth opportunities around the world.
After you answer three questions…
- Where do you currently do business?
- What industry are you in?
- What is your campaign objective? Including conversions, traffic, app installs, and video views.
…this tool will display top cross-border opportunities to drive conversions (if your objective is “conversions”).
Top countries are selected based on highest reach, highest conversion index, lowest cost index and lowest competition index. Marketers can also specify countries to compare for potential growth opportunities including reach, conversions, cost, and competition.
Conversions index is the most important chart you should pay attention to as it indicates potential additional campaign markets you can experiment with. And, you can refer to the cost index and reach metrics to come up with a test budget.
If the new market campaign results deviate from the Facebook data, it might not be necessarily the inaccuracy of its data. The common problem includes language, web page speed, copywriting (adapting to the local market), and etc.