Singapore Airlines is always one of those great companies I tell my friends in China; it’s impressive to see how an island country cultivated such a great airline.
In January 2005, the airline unveiled the slogan “First to Fly the A380 – Experience the Difference in 2006″, to promote itself as the first airline to take delivery of the A380-800. But, when it comes to social media, where is Singapore Airlines?
SIA recently revamped their website, which I’m sure costs them a lot; but it looks to me like a website not being tested before launch. Even its fans don’t like it:
Chris is not the only one who complains on an SIA Facebook Page:
No reply from Singapore Airlines whatsoever. Though judging from the posts on this page, this is not created by SIA, their total silence on Facebook gives Facebook users an impression that they are not listening; and, to some people SIA don’t care.
It’s not a matter of whether a company like Singapore Airlines should be in social media; it’s a matter of what they should do in social media; first and foremost, you need a social media strategy aligned with your business objective.