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Leica released a beautiful video about two months ago that walks us through how more than 100 different parts come together to create a killer camera lens. Take a look:
Leica also shared why they made the video:
Every Leica lens is hand-crafted and goes through meticulous manufacturing processes to uphold the quality and precision that Leica defines and customers have come to expect. In the age where technology almost inevitably means mass manufacturing, Leica products are still made with exacting precision by the hands of highly-trained technicians.
This video gives you a behind-the-scenes look at the craftsmanship and making of Leica lenses in the production facilities of Leica Camera AG.
Business processes and operations are usually behind the scene and unknown to the customers; however, if exposed properly, you could have a powerful word-of-mouth campaign that have high impact.
Seeing is believing, which is at least the perception of the crowd. By making the video, distributing and sharing it, Leica successfully differentiate its uniqueness from the competition. I was very impressed with how they made the lens and now my perception, they make better lens, whether or not that is the truth.
Differentiate Yourself By Not Being Different
By sharing behind-the-scenes business processes, the transparency itself can be unique. Even if everyone follows the same process (which the customers have no idea at all what it may be), it makes your brand stand out by being the first to share how you produce the products.
Generate Positive Word-of-mouth
Making a video of the behind-the-scenes is probably the best way to share your operations, which itself could turn into a viral story that get people spread and talk about.