As mobile is showing its increasing power and popularity to marketers, many businesses are still hesitant building a mobile websites. It’s right not to jump to building a mobile website or app without having a proper strategy for mobile to be integrated into the overall digital roadmap; but, it’s essential for businesses to understand the importance and why they need to build content for mobile.
More Mobile Phones Users
eMarketer estimates over 2.1 billion people in Asia-Pacific will use a mobile phone at least monthly this year, representing over half the population of the region.
Mobile internet penetration is expected to rise to 42.1% of mobile users in the region by 2015. And for many of these users, mobile is the first screen for internet access.
You don’t have to wait for more to see mobile users overtake fixed Internet users in one market after another. [Read more…] about Why You Should Start Developing A Mobile Strategy