Artificial Intelligence (“AI”), the intelligence exhibited by machines, is nothing new; most people heard of the term though most may have a problem describing what exactly AI is. In marketing, some companies already start enjoying the sweet taste of AI-powered marketing solutions while some may not be aware of the power of AI for marketers. [Read more…] about 20+ Powerful AI to Empower Your Marketing
Digital marketing talents are nowadays crucial for driving the business success. Companies, large and small, are now very serious recruiting the “right” and qualified digital marketer. But, digital marketing talents management is more difficult than it appears to be.
[Read more…] about Guide for digital marketing talents management
Stephen Hawking published his first post on his verified Weibo account on the morning of 12 April 2016 recalling his deep friendship with China and hoping to share more about his life and work. [Read more…] about Let Stephen Hawking show you Weibo is not dead
A good traveler has no fixed plans and is not intent on arriving.
Said Lao Tzu.
I personally love traveling and experiencing the culture in another corner of the planet; so do many other people in the world. In fact, 85% of travelers worldwide will sacrifice spending in other ways to fund travel plans according to the latest Tripadvisor survey. When they travel, 95% use various digital resources in the course of travel journeys according to a recent report from Boston Consulting Group (BCG). [Read more…] about Targeting Travelers Decision Journey in Mobile Digital Age
This is going to sound crazy, but… from the moment I first set eyes on you I haven’t been able to stop thinking about you.
—Leigh Fallon, Carrier of the Mark
Whether or not you believe in love at first sight, you can never rely your business’ success on that for your customers. To win over your target audience and get them to finally open their wallet, you must understand the journey they go through before they “fall in love” with you. That journey is the customer decision journey to purchase.
When you develop your digital marketing strategies, it’s important to take each step of your target customer decision journey into consideration. [Read more…] about Win Customers by Targeting the Decision Journey on Multiple Channels
I spoke last week at WTM Vision Shanghai conference and one retail store owner shared his concern that mobile may compete with and hurt his off-line retail business.
People are more comfortable shopping on mobile. Take China mobile market for example, the total mobile shopping transactions in the first quarter has an increase of 207% compared to the same period in the previous year. [Read more…] about 3 Tips to Increase Retail Sales with Mobile