You have a new product, and you are very excited to bring the product to market; so, now what do you do? How to market a product? You need a carefully crafted plan in place to successfully launching a new product. Let me show you a ten-step framework for product marketing, whether you market a product in Singapore or anywhere else. [Read more…] about 10-Step Product Marketing Framework: The Ultimate Launch Guide
Digital marketing talents are nowadays crucial for driving the business success. Companies, large and small, are now very serious recruiting the “right” and qualified digital marketer. But, digital marketing talents management is more difficult than it appears to be.
[Read more…] about Guide for digital marketing talents management
A good traveler has no fixed plans and is not intent on arriving.
Said Lao Tzu.
I personally love traveling and experiencing the culture in another corner of the planet; so do many other people in the world. In fact, 85% of travelers worldwide will sacrifice spending in other ways to fund travel plans according to the latest Tripadvisor survey. When they travel, 95% use various digital resources in the course of travel journeys according to a recent report from Boston Consulting Group (BCG). [Read more…] about Targeting Travelers Decision Journey in Mobile Digital Age
This is going to sound crazy, but… from the moment I first set eyes on you I haven’t been able to stop thinking about you.
—Leigh Fallon, Carrier of the Mark
Whether or not you believe in love at first sight, you can never rely your business’ success on that for your customers. To win over your target audience and get them to finally open their wallet, you must understand the journey they go through before they “fall in love” with you. That journey is the customer decision journey to purchase.
When you develop your digital marketing strategies, it’s important to take each step of your target customer decision journey into consideration. [Read more…] about Win Customers by Targeting the Decision Journey on Multiple Channels
Facebook, Twitter and WhatsApp are the most popular digital communication tools nowadays; but, not in China. So how does 618 million China internet users communicate? This post serves as an introduction for that.
QQ: Communications for both Personal and Business Use
Tencent’s success is built on their instant messenger, QQ. In China, it’s very widely used IM with about 800 million active users; between friends, among strangers, and for business purposes. [Read more…] about How Chinese Communicates Digitally
“Digital marketing strategy” is an essential part of any companies’ digital marketing operations. It should always come first before launching any marketing campaigns. A digital marketing campaign without a well-developed strategy often leads to a waste of resources and ineffective results. [Read more…] about Digital Marketing Strategy: A Simplified Framework