As you type into the search box on Google, Google Suggest offers search terms similar to the one you’re typing. How is Google Suggest helpful to your marketing? [Read more…] about Visualize Google Suggest Queries for Marketing Research
Growth Hacking Strategies & Tactics
I was searching for a book “The BuyerSphere Project: How Businesses Buy From Businesses in the Digital Marketplace” on Singapore National Library website before breakfast and unfortunately this book is too new to be available. So, I clicked on “Recommend A Book” link on the search results page. [Read more…] about 3 Lessons on Customer Feedback from Singapore National Library
A viral marketing campaign Case Study
We had a good laugh last Saturday afternoon watching the video made at tackfilm website. In two minutes, the video almost convinced myself of being Sweden’s hero.
Staring in a Swedish film, it takes about two minutes and makes you look like a global hero in a professionally made video. All you need to do is to upload a photo or make a photo with your webcam.Then, you would make several stunning appearances in the auto-generated video, being introduced as a hero.
“tack” means thank you in Swedish – this site is thanking Swedish citizens for paying their broadcasting fees. It’s a very good viral marketing; it’s cool, funny, interesting, and most importantly it’s viral and engaging. Tic Tac viral marketing campaign is also very good and viral but not as engaging.
“Tackfilm”campaign also allows easy sharing, which is critical in a viral marketing campaign.
It’ll be great if it integrates YouTube API to allow direct upload to YouTube website.
What makes a good viral marketing campaign? A successful viral marketing campaign makes people feel something (interesting, hatred, love, fun, cool, …); it engages people; and it allows people to share it easily.
In one of my recent site audit projects, I found one of the broken links to be a Samsung online contest. This contest has ended and now what? Samsung has removed the contest pages, which is really bad. [Read more…] about What to do with expired content?
Twitter has exploded as an online social network with over 50 million users and valuation of one billion; it’s hot. A hot channel among Internet users; a hot tool for online marketers.
In Singapore, I’ve seen lots of businesses during past months jumping onto Twitter, most of which are simply streaming content into Twitter. Is Twitter more than that? Definitely.
Twitter As An Engagement Tool: Mad Men Twitter Case Study
Mad Men is one of the most popular television show. It’s a drama about one of New York’s most prestigious ad agencies at the beginning of the 1960s, focusing on one of the firm’s most mysterious but extremely talented ad executives, Donald Draper. It’s not only popular on TV but also on Twitter.
Paul Isakson, who truly is in advertising from Minneapolis, created an account @Don_Draper and tweeted as actor Jon Hamm’s smoldering character for more than a year. Word suddenly got out that Matthew Weiner’s masterful creation was alive and well on Twitter. Its followers quickly grew to over 10,000. At this point, there are about 70 related accounts on Twitter.
Mad Men has given its audience a different dimension on the character. Presence on Twitter has no doubt strengthened the “Mad Men” brand image while engaging its audience.
As a matter of fact, I just started watching Mad Men after I chanced upon a few Mad Men characters on Twitter. Maybe out of curiocity; maybe because of the interesting tweets.
Twitter As A Customer Service Tool
First of all, Twitter is not a replacement for phone and e-mail support for your customers but a little more personal and less formal customer support channel, which gives immediacy to online interactions.
Customers twitters their frustration after failing to receive the support they needed through phone or email support. Sometimes, Twitter is the first place the customers vent their frustration. Then, you should surprise them with a response on Twitter.
Comcast received a lot of attention and credit as being doing a great work in customer service on Twitter.
Last word of caution, use Twitter to compliment your customer service; not to replace it. And, make it a scaleable solution.
Twitter As A Prospecting Tool
80% of Twitters post updates on their everyday activities, social lives, feelings, thoughts, and emotions on Twitter. It’s a great channel if you “listen” carefully to them. Collect intelligent information for existing business as well new business ideas.
Twitter As A Sales Tool: Dell Twitter Case Study
Dell thinks of Twitter as a good place to interact with customers and to raise awareness about the brand. But, that’s not what makes Dell a great case of utilizing Twitter.
Dell posts exclusive offers on Twitter for a few times a week so as not to spam their followers, and they use tracking URLs to gauge what followers find most appealing. Dell has made more than $3 million in revenue attributable to its Twitter posts.
DELL is not alone driving sales on Twittter. Using a dedicated Twitter account, @JetBlueCheeps JetBlue also offer their Twitter followers discounted, last-minute fares to fill flights that might otherwise take off with a few empty seats.
Is that all? Remember the old saying, “Sky is the limit.” Let your creative juice flow. Now the question is, what’s important deploying your own Twitter strategy?
Listen, respond, engage, serve, personalize.
JetBlue Twitter account has over one million followers, which is not the reason I got impressed. Its Twitter bio is impressive,
Have a question? Follow us and let us help! – Currently on duty: Gigi, Lindsey, Laurie, Morgan, and John
Unlike many other businesses, JetBlue clearly has a strong focus on its customers, as shown in its bio. It didn’t bother to give a damn about itself but the benefits of following JetBlue. Seriously, what else do you think customers are interested to find out after knowing who you are (JETBLUE). Only the benefits.
Keep these in mind: listen, respond, engage, serve, personalize. Add value; especially exclusive ones for Twitter.
Don’t be blind while you can actually see. Open your door and your mind to listen to your customers for feedback and suggestions. Let me share a few free but great tools for conducting online surveys.
Survey Monkey was my favorite online survey tool back in my university life. You can use it to dsign your survey, collect responses, and analyze results.
The free version allows up to 100 responses and 10 questions per survey. If you conduct online survey quite often, I suggest you upgrade to its Pro which includes a lot of useful features. Free version doesn’t give you much to customize the survey.
The free online surveys allows you to create a survey of up to 20 questions and receive up to 50 responses over a 10 day period, beginning when you start creating your survey. Another company, Zoomrang‘s free version allows up to 30 questions and 100 responses per survey.
You can create a form from the Docs list or from any spreadsheet. The new grid question type allows you to label a few columns and create as many rows as you like. Google has just polished up the results summary charts, with clearer formatting of statistics and better formatting of charts for each question type:
Google Docs is free and so is Google Forms. The power of conducting an online survey or research with Google Forms is that, for developers who would like to integrate forms with their own applications, Google provides an easy way to pre-populate a form with data.
4Q: simple, free, powerful online survey tool for websites
The 4Q Online Survey is a free online survey solution that allows you to find out why visitors are at your website, and whether or not they are completing their tasks (and if they aren’t, what’s getting in the way?).
The 4Q online survey provides answers to the following 4 essential questions:
- What are my visitors at my website to do?
- Are they completing what they set out to do?
- If not, why not?
- How satisfied are my visitors?
Kampyle: Feedback Tool for Websites
Kampyle is a powerful on-demand solution to collect, analyze and manage your website visitors’ feedback.