A few years ago, you might often hear people saying that "content is king" whether or not they truly understood what that meant. I talked to a friend the other day and he asked me, "is content still king as social media is getting all the attractions.
Content was, is and will be king, no matter what platform the content is on. Let me share seven types of content that are helpful supporting marketing objectives to both B2B and B2C industries.
The wrong question you may often hear is, is blogging for B2B? The answer is yes and you should ask what content you should generate for blogs to make it work. Producing both search engine friendly and compelling content is important promoting your posts out to the crowd.
Virtual Events (e.g. Webinars)
Highly interactive virtual events are found to be a cost effective way by many marketers. B2B marketers specially find webinars effective for generating leads and interacting with prospective customers. [Read more…] about 7 Most Valuable Content Types for B2B & B2C Marketers