Artificial Intelligence (“AI”), the intelligence exhibited by machines, is nothing new; most people heard of the term though most may have a problem describing what exactly AI is. In marketing, some companies already start enjoying the sweet taste of AI-powered marketing solutions while some may not be aware of the power of AI for marketers. [Read more…] about 20+ Powerful AI to Empower Your Marketing
Growth Hacking Strategies & Tactics
I spoke last week at WTM Vision Shanghai conference and one retail store owner shared his concern that mobile may compete with and hurt his off-line retail business.
People are more comfortable shopping on mobile. Take China mobile market for example, the total mobile shopping transactions in the first quarter has an increase of 207% compared to the same period in the previous year. [Read more…] about 3 Tips to Increase Retail Sales with Mobile
C-level executives are stepping up their own involvement in shaping and driving digital strategies, shown in a recent McKinsey survey. Executives surveyed list digital customer engagement as top strategic priority, who report notable progress since deploying engagement practices in 2012. [Read more…] about Top Digital Customer Engagement Practices
Getting “likes” on Facebook Page is usually the first thing marketers focus after setting up the Page. But how?
It’s important to first understand why people “like” and “unlike” a Facebook Fan Page and learn from them; experiment, track and optimize channels and tactics you attempt to increase your Page fans.
Why People Like A Facebook Fan Page
Learn from the best practices; find out what worked for other companies.
A survey by Lithium and the Chief Marketing Officer Council revealed the top three reasons why marketers believe consumers like their Facebook pages:
- Agreeable content, 57%
- They want to be heard, 41%; and
- They want to track news on the brand and its products, 40%
And, the top three reasons consumers cited for liking Facebook pages were:
- Because they are loyal customers, 49%
- Tracking news on the brand and its products, 46%; and
- Seeking incentives or rewards for engaging with the brand, 46%
230 million tweets are generated a day and it’ll be very valuable to monitor and filter out unwanted noise for analysis or timely response. This guide shares 7 free tools you can use to monitor Twitter using Twitter web interface, RSS, email alerts as well as tracking questions on Twitter and archiving tweets for analysis.
Monitor Twitter with Official Twitter Search
If most of your Tweeting time is on Twitter web, its official search box could be very handy. Enter the term you want to monitor, being either your brand or product model, refine it, and save it when you’re satisfied with the results.
If you are not skilled using search operators, go to advanced search here.
Track Twitter Search Results in RSS Feeds
There used to be a feed icon on the right sidebar of Twitter search results page, which is gone in the new Twitter interface. But, don’t worry, replace “singapore” with your desired search term in the link below: [Read more…] about Complete Guide to Twitter Search & Monitoring (7 Free Tools)
Don’t be blind while you can actually see. Open your door and your mind to listen to your customers for feedback and suggestions. Let me share a few free but great tools for conducting online surveys.
Survey Monkey was my favorite online survey tool back in my university life. You can use it to dsign your survey, collect responses, and analyze results.
The free version allows up to 100 responses and 10 questions per survey. If you conduct online survey quite often, I suggest you upgrade to its Pro which includes a lot of useful features. Free version doesn’t give you much to customize the survey.
The free online surveys allows you to create a survey of up to 20 questions and receive up to 50 responses over a 10 day period, beginning when you start creating your survey. Another company, Zoomrang‘s free version allows up to 30 questions and 100 responses per survey.
You can create a form from the Docs list or from any spreadsheet. The new grid question type allows you to label a few columns and create as many rows as you like. Google has just polished up the results summary charts, with clearer formatting of statistics and better formatting of charts for each question type:
Google Docs is free and so is Google Forms. The power of conducting an online survey or research with Google Forms is that, for developers who would like to integrate forms with their own applications, Google provides an easy way to pre-populate a form with data.
4Q: simple, free, powerful online survey tool for websites
The 4Q Online Survey is a free online survey solution that allows you to find out why visitors are at your website, and whether or not they are completing their tasks (and if they aren’t, what’s getting in the way?).
The 4Q online survey provides answers to the following 4 essential questions:
- What are my visitors at my website to do?
- Are they completing what they set out to do?
- If not, why not?
- How satisfied are my visitors?
Kampyle: Feedback Tool for Websites
Kampyle is a powerful on-demand solution to collect, analyze and manage your website visitors’ feedback.