Google Alerts is a product from Google to help monitor the web and send you an alert when it discovers new content that matches your topic. [Read more…] about 7 Ways Google Alerts can Help Your Business
Marketing & Growth Tactics
Artificial Intelligence (“AI”), the intelligence exhibited by machines, is nothing new; most people heard of the term though most may have a problem describing what exactly AI is. In marketing, some companies already start enjoying the sweet taste of AI-powered marketing solutions while some may not be aware of the power of AI for marketers. [Read more…] about 20+ Powerful AI to Empower Your Marketing
I spoke last week at WTM Vision Shanghai conference and one retail store owner shared his concern that mobile may compete with and hurt his off-line retail business.
People are more comfortable shopping on mobile. Take China mobile market for example, the total mobile shopping transactions in the first quarter has an increase of 207% compared to the same period in the previous year. [Read more…] about 3 Tips to Increase Retail Sales with Mobile
C-level executives are stepping up their own involvement in shaping and driving digital strategies, shown in a recent McKinsey survey. Executives surveyed list digital customer engagement as top strategic priority, who report notable progress since deploying engagement practices in 2012. [Read more…] about Top Digital Customer Engagement Practices
Launched in March 2010, the invitation only site Pinterest.com received nearly 11 million total visits during one week last December, almost 40 times the number of total visits versus just six months ago. Stats from ComScore showing that Pinterest had 11.7 million unique monthly visitors in January 2011.
Pinterest.com is growing like crazy; check out this website now if you haven’t. Pinterest is not only surprising of its own traffic growth but also being a referral giant (driving more traffic than Google+ and LinkedIn) and retail sites like ideeli.com has seen increased sales resulted from Pinterest traffic.
But, what makes Pinterest so successful? To understand that, let’s take a look at what Pinterest is from its official introduction:
Pinterest lets you organize and share all the beautiful things you find on the web. People use pinboards to plan their weddings, decorate their homes, and organize their favorite recipes.
Best of all, you can browse pinboards created by other people. Browsing pinboards is a fun way to discover new things and get inspiration from people who share your interests.
People love to browse, organize and share all the beautiful things; Pinterest did nothing but inspire and empower its users to do that. Yes, that’s the secret: Pinterest inspires people. The inspiration connects people to something greater and gives them the courage and power to incarnate their unique talents.
Of course, tactically Pinterest has benefited a lot from its well integration with Twitter and Facebook; but, it’s the inspiration that fueled the word of mouth.
Companies are trying to push their products to consumers via regular advertising or social media campaigns, which may influence the prospective customers; but, it’s not sustaining and will be eventually vanish after which the companies get ready for the next “push”. Yes, this is how most companies get their products sold; but, this doesn’t create great companies or businesses.
Adidas inspires people with “Impossible is nothing”, having motivated millions of people; with Canon, “you can”. When you open a can of Coca-Cola, you actually “open happiness”. At IKEA, you are not buying furnitures as it’s a place you “design your own life”.
If you are one of few who strive to go from “good” to “great”, build and inspire your community, for which social media is a great tool for you.
Getting “likes” on Facebook Page is usually the first thing marketers focus after setting up the Page. But how?
It’s important to first understand why people “like” and “unlike” a Facebook Fan Page and learn from them; experiment, track and optimize channels and tactics you attempt to increase your Page fans.
Why People Like A Facebook Fan Page
Learn from the best practices; find out what worked for other companies.
A survey by Lithium and the Chief Marketing Officer Council revealed the top three reasons why marketers believe consumers like their Facebook pages:
- Agreeable content, 57%
- They want to be heard, 41%; and
- They want to track news on the brand and its products, 40%
And, the top three reasons consumers cited for liking Facebook pages were:
- Because they are loyal customers, 49%
- Tracking news on the brand and its products, 46%; and
- Seeking incentives or rewards for engaging with the brand, 46%