Unless you are someone who enjoys cleaning the mess, you better make sure of some basic search engine optimization (SEO) training across your organization even if you outsource your SEO.
- Your web designers need to know SEO to make sure a search engine friendly web site is designed at its early stage.
- Your web developers so that the codes are all optimized for search engines.
- Your marketers need to know SEO so that they can help identify the most relevant keywords. Besides,
- Your PPC people should know SEO so that a quality landing page would be used.