Visa launched its Facebook application, a network inside a network called “Visa Business Network“. It aims to help small businesses grow, connect with businesses and consumers, and get information to manage their business.
I quickly signed up with Visa Business Network; as you can see in the screenshot above, the Facebook application interface consists of 4 tabs:
- My Back Office
- Resource Center
- Business Finder
- My Messages
You can refer to this post to find out more features of this Visa Facebook application. Basically, if you are a small business owner, you can
Use The Visa Business Network to grow your customer base with targeted Facebook ads and your own business profile page. Connect with other small business owners to share ideas, opinions, information, and knowledge. And visit the Resource Center to find relevant and up-to-date content to help you manage your business better.
- Understand well what your target audience is. I still often hear people say, “I want as much traffic as possible” said some marketers. When you want to get everything, you often end up getting nothing. Make sure you know who you target and have it well defined.
- Create an application that adds value. The “value” could be simply fun, a story Facebook users can share with his/her friends. The value “Visa” delivers to small business owners include resources, connections, and networking opportunities.
- Engagement, not traffic. I’ve seen many applications aiming to take social media users to their own website; they simply take social media as an extra channel to generate traffic. Remember: social media marketing is about engagement. Visa Business Network engages users through helping their find business contacts and network with people.
To get started in social media marketing, simply remember: target, value, engagement.