comScore today released its ranking of the top search properties in the Asia-Pacific region based on data from the comScore qSearch 2.0 service, revealing that Google Sites continued to lead the region with 33.5% of the more than 27 billion searches conducted in July. Baidu ranked second with 27.4% search share, followed by Yahoo! Sites in third with 19.7% share.
Surprised to see TENCENT and Sohu in the top 10 list. If you are a stranger to them, you should know: Tencent’s search engine is SoSo (“So” in Chinese means “search”) whose paid search is powered by Google; and, Sogou is Sohu’s search engine. Read my previous post about China search engine market survey here.
It may surprise you to see that there is actually a difference between the top countries by searches and the top countries by searches per user.
To me, the number of searches per user gives a general idea about the maturity of the searchers in the market. The most important lesson is, don’t simply apply your experience to all the markets without enough testing and analysis.