YouTube

Listerine’s Fun & Engaging YouTube Video Campaign

Listerine tried to bring their brand idea of ‘what you put your mouth through’ to life in an extremely visual way, with a touch of comedy via its YouTube campaign, “Mouth vs. Life”, supported by mastheads on the YT homepage, TrueView Video Ads and Promoted Videos. Watch the YouTube campaign case study below: Listerine’s YouTube [...]

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Embrace Fun in Your Social Media Strategy

“Piano Stairs”, a video on YouTube, has been viewed over 14 millions times at the time of writing this post; it’s the number one most viewed, most favorited, top rated and most discussed video in Sweden. Very successful viral marketing campaign. Watch it one more time and enjoy even if you enjoyed it already: ”Take [...]

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What Google Learned in 2010 in Search & Display Network?

Some great insights Google gleaned through research with its partners in 2010. 89% of consumers started their holiday shopping online Portable PC shoppers do an average of 14 searches during their shopping process Consumers exposed to a homepage ad on YouTube are 4 times more likely to Visit the advertiser website Search for the brand, [...]

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Create Integrated Video Campaigns with YouTube Direct

Google just launched a tool called “YouTube Direct” targeting media organizations to request, review and rebroadcast YouTube clips directly from YouTube users. Marketing managers can make use of this open source applications to create more integrated online video campaigns. A Video Campaign without YouTube Direct While social networking sites and videos are hot, marketers don’t [...]

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Reasons & Facts Why you Should Engage Consumers in Social Media Now

It’s a strange world. Yesterday, someone asked me for social network marketing strategies; and, today another “convincingly” told me (probably convinced by himself) that social networking sites are not for business at all. Are Consumers Spending A Lot of Time on Social Media? When it comes to social networking, more consumers are doing it and [...]

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When Could You Run Online Display Campaigns Most Effectively?

We didn’t actually overspend our budget. The allocation simply fell short of our expenditure. Keith Davis quotes Now companies are more serious about all dollars spent on advertising including online display. A smarter move is to do day-part targeting and allocate more budgets to the part of day when people are more likely to pay [...]

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Digital Marketing Resources for Week Jun-9

Search Engine Marketing The New SEO Perspective on Flash [ClickZ] “Flash may not be the most ideal scenario for search engines, but there’s often a strong rationale for not abandoning it. There are also workarounds available like SWFObject that get better with every version of Flash that comes out.” The Internet and Consumer Choice [Pew [...]

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How Can You Distribute Videos More Effectively?

Now you have made your video ready for video marketing campaigns. Now what? If this is your first time, you probably would go to register at video sharing websites like YouTube one by one and upload your videos. If you are really aggressive and YouTube alone can’t make you satisfied, it’s really a tedious process [...]

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Links: YouTube’s Buzz Targeting & Wealthy Women Survey

YouTube introduces buzz targeting YouTube’s “buzz targeting” will identify which videos are becoming popular and about to “go viral” by using a specially created algorithm. Marketers can choose to input overlay ads around to take advantage of the huge audiences set to view the c (tags: viral marketing youtube buzz) Survey: Wealthy Women Flex Their [...]

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YouTube’s Efforts In Chinese Markets

YouTube has launched its localized version for Taiwan market last week. The new site YouTube.com.tw uses traditional Chinese focusing on local made contents from four Taiwan media partners.In addition YouTube has also launched local site for Hong Kong in traditional Chinese. Is China the next? Maybe; maybe not. There are more than a hundred YouTube [...]

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