Yahoo

Are Gmail users the best audience for social marketing campaigns?

RapLeap, a research company, conducted an interesting study of email analysis. They looked at social network memberships of 120,000 AOL, Gmail, Hotmail, and Yahoo users to gauge where they spend time online. RapLeaf found that AOL and Gmail users tend to favor Facebook, while Hotmail and Yahoo users tend to use Facebook and MySpace equally. [...]

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Consulting

The core of digital marketing is to map out the right strategies for different businesses right at the beginning; and, deploy the right tactics and ALWAYS track the performance to measure the campaign results (ROI, or Return on Investment). Keep improving! Please don’t hesitate to contact me if you find any service below helpful to [...]

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A Laugh At Asia Digital Marketing: Marketers, Agencies, Search Engines, and Experts

All truths are easy to understand once they are discovered; the point is to discover them. —Galileo Galilei (1564 – 1642) The states and Europe are too far from me; my limited understanding warms me of “pretending” to be an expert in those markets. I just want to share some thoughts on digital marketing (especially [...]

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Top 10 Search Properties in Asia Pacific in July 2008

comScore today released its ranking of the top search properties in the Asia-Pacific region based on data from the comScore qSearch 2.0 service, revealing that Google Sites continued to lead the region with 33.5% of the more than 27 billion searches conducted in July. Baidu ranked second with 27.4% search share, followed by Yahoo! Sites [...]

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China Search Engine Market Report, Sep 2008

Finally I’m back blogging! Came across this interesting survey done by CIC, below is a summary of the key findings. In general, Baidu market share slightly slips; surprised to see Sogou’s market share has rised. China IntelliConsulting Corporation (CIC) has published its semi-annual survey report on China search engine market.

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Digital Marketing Resources for Week Jun-2

Search Engine Marketing Robots Exclusion Protocol for Yahoo!, Google and Microsoft [Yahoo Search Blog] The following are all the major REP features currently implemented by Google, Microsoft and Yahoo!. Each of these directives can be specified to be applicable for all crawlers or for specific crawlers by targeting them to specific user-agents, which is how [...]

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How Can You Distribute Videos More Effectively?

Now you have made your video ready for video marketing campaigns. Now what? If this is your first time, you probably would go to register at video sharing websites like YouTube one by one and upload your videos. If you are really aggressive and YouTube alone can’t make you satisfied, it’s really a tedious process [...]

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Yahoo Search Launching Panama In South East Asia

Yahoo!’s Search Marketing’s latest iteration, code named Panama, was released early in 2007. It’s now launching in SEA (South East Asia). Had a meeting last Friday with MJ from Yahoo Search (he was Google Korea’s first employees), who briefed us about the launching of Yahoo Panama in South East Asia. Here are the key takeaways: [...]

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Marketing to Senior Management In Asia

The more specific market you want to target, the more difficult you can drive quality traffic online. Thinking of targeting senior management in Asia? Start with the online places they often visit. This piece of news from Brand Republic would give you some hints: The Wall Street Journal is the most widely read daily news [...]

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Yahoo Singapore Down

Page not found. But, some colleagues can access at the same time. Weired, isn’t it? Bad user experience; indeed!

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3 Simple Tips To Help Your Company On Marketing

My experiences tell me that people in online business are more open to Internet with their advertising, marketing, PR, and more. Sadly, many people think Internet couldn’t help them in their off line business, which is VERY wrong! Let me show you 3 tips which could help ALL COMPANIES on marketing, weather or not they [...]

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Have You Tried Yahoo Answers?

Small Business SEM Blog has a series of posts about Yahoo Answers, why and how you use Yahoo Answers to market your products or services; I suggest you read them if you are new to this social tool. In my own words, Yahoo Answers is a place you can show your extensive knowledge and expertise [...]

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Hitwise Google Gagdet

If you have installed Yahoo Widget or Google Desktop, you can have Hitwise’s widget (for Yahoo Widget; for Google Desktop) on your desktop for the latest online trends.

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What Can You Do With Google Analytics?

In this post, I would introduce most Google Analytics features and so you know what you can do with this free tool. Understand your website visitors. For a specified period of time, how many visitors have visited your website? How many page views? What is the number of average page views every visitor has generated? [...]

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How To Lead The Market

Yahoo search and Microsoft’s Live Search have been trying very hard to catch with more market share; however, Google is still leading the search market. According to Hitwise, Google accounted for 65.98 percent of all U.S. searches in the four weeks ending December 29, 2007. I don’t see they are likely to catch up in [...]

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