word of mouth

Online Information Sources Influenctial to Buying Decisions

A survey conducted by Opinion Research Corporation and sponsored by ARAnet asked consumers the relative importance of 14 information sources when deciding which goods and services to buy. Guess what’s the most influential information source? Personal advice from friends and family! Here is a summary of data showing the percentage of respondents choosing a 4 [...]

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5 Incredible Tactics for Building Word of Mouth

Co-donate Promote donation programs that ask your customers to co-donate (or co-decide).  Examples include Google’s Project 10100 in which Google is committing $10 million to implement 20 projects that help change the world. TripAdvisor, through its More Than Footprints initiative, donated USD 1 million to “Doctors Without Borders” charity who received the most number of [...]

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Update on Chinese Consumers Research from McKinsey

Chinese consumers are increasingly wary of untried products and ever more likely to make purchase decisions at the last minute. Recommendations from family and friends remain very influential. And television advertising is still a prerequisite for entering the market, but its punch is weakening. Meanwhile, print ads are losing ground, while sponsorships and the Internet [...]

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11 Tips Boosting Your Online Press Release Efforts

Did an SEO presentation to a local telco company about two weeks ago; guys present in the meeting room are from marketing, IT, and research. They seemed very interested in the online press release part I talked about. Let me share 11 tips on online press release and hope you find it useful. Wait a [...]

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You Suck?

Does your brand or product suck? Google it yourself. Say your company has a brand called “starabcd” (hope this doesn’t really exist), search “starabcd sucks” in Google and see yourself what people don’t like about it. I hate to say this but the fact is that, what many executives expect is non-existence of bad word [...]

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Digital Marketing: Must Read for Week Jun-30

Search Engine Marketing Google learns to crawl Flash [Google Blog] Google has been developing a new algorithm for indexing textual content in Flash files of all kinds, from Flash menus, buttons and banners, to self-contained Flash websites. Should you build your website in flash? A Beginners Guide To Link Building [WebProNews] Social Media Marketing | [...]

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Digital Marketing: Must Read for Week Jun-16

Search Engine Marketing Google XML Sitemaps : Essential FAQ [Search Engine Journal] Plotting the Effects of your PPC Changes [Apple Pie & Custard] Imagine you could plot the effects of every single change to your PPC campaign on a graph. You’d be able to view instantly whether that bid your raised on Friday evening before [...]

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How To Have Your Brand Loved? A Lesson From MobileOne

Never take customer service separate from your marketing efforts as it is essential part of your marketing campaigns. I chanced upon a post from a local NUS student’s blog; it shared his experience with M1 (one of telecom operator in Singapore) and the reason he “fell in love” with the brand though the online shop [...]

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Does Chatter Matter?

A recent research paper from NYU found that the volume of blog posts featured on a site before an album’s release can significantly affect future album sales and in turn, predict sales for record labels. Based on a sample of 108 albums released during the first two months of 2007, Dhar found that when legitimate [...]

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