WOM

Where Are Talkers for Your Word-of-Mouth Marketing?

Every successful Word-of-Mouth (WOM) campaign starts with the right talkers. Here are five common types of talkers: Your happy customers. There are the people who love to share the happiness from using your products or service with their friends. Happy customers are different from satisfied customers. Happy customers are more likely to share than satisfied [...]

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Shift Budgets Toward Word-of-Mouth, Social Media & Customer Intelligence in Recession

I came across an interesting report, Jaap Favier’s “Recession Marketing”, this morning which suggests marketers should shift budgets from client acquisition to client retention. It shows findings that in a recession, consumers look for brands that they know and that support their need to connect to their peers. It suggests in these economic hard times, [...]

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Digital Marketing: Must Read for Week July-21

Search Engine Marketing On-Site Geo-Targeting and Local Search Optimization [Search Engine Journal] Ten Ways to Waste Your PPC Budget [ClickZ] What Should You do When Quality Score Kills Your Keywords? [Search Engine Land] Web Analytics iPerceptions Summarizes the Thoughts of Web Analytics Leaders [Web Analytics World] Using Testimonials Effectively [Marketing Experiments] Social Media Marketing & [...]

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Digital Marketing: Must Read for Week Jun-16

Search Engine Marketing Google XML Sitemaps : Essential FAQ [Search Engine Journal] Plotting the Effects of your PPC Changes [Apple Pie & Custard] Imagine you could plot the effects of every single change to your PPC campaign on a graph. You’d be able to view instantly whether that bid your raised on Friday evening before [...]

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Digital Marketing Resource for Week May-19

FlipSquare Blog: 5 Domain Buying Mistakes So hopefully this short article will help you avoid some basic mistakes that I’ve made. To give you some ideas of where I’m at as a domainer here some rounded portfolio stats. ‘Digital Savvy’ Tend to Be Luxury Shoppers, On-the-Go, Independent Voters Digitally Savvy* consumers are 56% more likely [...]

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Links: YouTube’s Buzz Targeting & Wealthy Women Survey

YouTube introduces buzz targeting YouTube’s “buzz targeting” will identify which videos are becoming popular and about to “go viral” by using a specially created algorithm. Marketers can choose to input overlay ads around to take advantage of the huge audiences set to view the c (tags: viral marketing youtube buzz) Survey: Wealthy Women Flex Their [...]

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Best Way To Build Inbound Links: WOM

Always cry for inbound links? But can hardly get one? Hope this video can get you some ideas: What’s search marketing related to rap? Well, they connected them! Rap video on paid search would definitely entice many bloggers like me to start linking to the video. Tell you what? I just posted their “link building [...]

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3 Simple Tips To Help Your Company On Marketing

My experiences tell me that people in online business are more open to Internet with their advertising, marketing, PR, and more. Sadly, many people think Internet couldn’t help them in their off line business, which is VERY wrong! Let me show you 3 tips which could help ALL COMPANIES on marketing, weather or not they [...]

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Online Marketing Resources Dec-17-07

Market Research Women more likely to impulse buy online [BizReport] Not surprisingly, women between the ages of 45 – 54, are more likely (55 percent) to make an impulse purchase online fuelled by a limited time offer, sale or free-delivery than men (38 percent). Such are the findings of a recent survey from GSI Commerce. [...]

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Chinese Instant Messenger For Ladies

According to iResearch’s latest user behavior study, the top 5 IM in China are: QQ (Tencent) MSN Messenger Taobao IM (Alibaba) Fetion (China Mobile) TM (Tencent) The most influential IM to women in China is Taobao IM; 48% of its users are female. About the other IM: MSN Messenger: 46.8% QQ: 41.8% TM: 35.2% Fetion: [...]

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Best Internet Brands In America

According to JupiterResearch, the best Internet brands in American are: Google Yahoo! Amazon eBay MySpace Microsoft (including MSN) AOL Apple

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How To Hook Your Prospect

I was reading an interesting book by Ivan Misner, “Seven Second Marketing : How to Use Memory Hooks to Make You Instantly Stand Out in a Crowd“. It teaches you how to hook your prospect. The book was published in 1996 and it’s still relevant to today’s marketers. Here is the key points you may [...]

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Why Sending By Post Instead of Email?

Now, a letter by email is cheaper, faster and more convenient, why should you send a letter by post? Thai Post’s answer, “Good memories you won’t get from e-mail.” My dearest son, please stop punishing yourself because of that one woman. Take a good look at this other woman again. She may not be pretty [...]

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