whitepaper

Benefits of Content Network (Marketers’ SEM Guide Part 8)

This is part seven of a series of posts on Search Engine Marketing for marketers. This part discusses the benefits of search engine content network. Part 1, Part 2, Part 3, Part 4, Part 5, Part 6, Part 7 Content Network Introduction Take Google for example, The Google Network is a large group of websites [...]

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Branding & Brand Keywords in SEM (Marketers’ SEM Guide Part 5)

This is part five of a series of posts on Search Engine Marketing for marketers. This part discusses branding in search, both organic search and paid search (PPC). Part 1, Part 2, Part 3, Part 4 Some marketers have got an idea that SEM or PPC has nothing to do with branding. Is it true? [...]

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Links: 12 Internet Marketing Trends, Top 50 US Web Properties, Baidu Whitepaper

12 Trends for the Next 3 Years for Internet Marketing The 12 trends below represent what Larry Chase thinks you need to keep an eye on in the foreseeable future. (tags: trends internet marketing) comScore Media Metrix Ranks Top 50 U.S. Web Properties for April April saw Google Sites attain the number one spot in [...]

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Whitepaper on Social Marketing Strategies for Recruiters

A good social marketing strategies whitepaper for recruiters, which you can pass on to your HR department: Based on our experience working with some of the biggest names in the recruitment sector, we have compiled a comprehensive but useful guide to social media marketing that we think is a great read for recruiters who want [...]

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China Search Marketing With Baidu Whitepaper

Baidu is the most widely used search engine in China, having more than 60% of the total search market. However, on branding, it doesn’t seem to have an obvious advantage over Google. Interestingly, the less developed a city is, the more popular Baidu is, and the less popular Google is. I did a presentation internally [...]

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Natural And Paid Search Boosts Branding

In a whitepaper released by Enquiro, which is a study commissioned by Google, showed a significant correlation between companies in the top organic (natural search) and paid search placements and consumer brand affinity, brand recall and purchase intent. These are the key findings: A 16% point increase in brand association when brand is in top [...]

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