viral marketing

How Tackfilm’s viral campaign almost convinced myself of being Sweden’s hero

A viral marketing campaign Case Study We had a good laugh last Saturday afternoon watching the video made at tackfilm website. In two minutes, the video almost convinced myself of being Sweden’s hero. Staring in a Swedish film, it takes about two minutes and makes you look like a global hero in a professionally made [...]

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Incorporate Social Characteristics into Email

Along with the fly of Facebook, the traditional marketers get excited with social marketing. Here is one simple tip that everyone can do to incorporate social characteristics into email. I remember years back when I created a content site offering tips for women, I added a simple “Email This” icon at the top and bottom [...]

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Tic Tac Video Goes Viral

A YouTube video “Who is tictac Micha?” got my attention, published about one month ago and generated over 100,000 views: I watched it for three times. It does not only contains the “cool” element but also offers good music entertainment. Guess what? I couldn’t help getting a box of Tic Tac. Good viral video brings [...]

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Digital Marketing Resources for Week Jun-2

Search Engine Marketing Robots Exclusion Protocol for Yahoo!, Google and Microsoft [Yahoo Search Blog] The following are all the major REP features currently implemented by Google, Microsoft and Yahoo!. Each of these directives can be specified to be applicable for all crawlers or for specific crawlers by targeting them to specific user-agents, which is how [...]

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Links: YouTube’s Buzz Targeting & Wealthy Women Survey

YouTube introduces buzz targeting YouTube’s “buzz targeting” will identify which videos are becoming popular and about to “go viral” by using a specially created algorithm. Marketers can choose to input overlay ads around to take advantage of the huge audiences set to view the c (tags: viral marketing youtube buzz) Survey: Wealthy Women Flex Their [...]

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links for 2008-05-07

7-Eleven Fills Month Of May With Slurpee, ‘Guitar Hero’ Mania To promote its new Full Throttle Frozen Blast Slurpee drink this month, 7-Eleven is partnering with Activision and Microsoft in a marketing and PR blitz designed to reach music-loving, video-game-playing, techno-savvy guys. (tags: 7-Eleven microsoft online contest) How to Turn Subscribers Into Affiliates With Widgets [...]

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Best Way To Build Inbound Links: WOM

Always cry for inbound links? But can hardly get one? Hope this video can get you some ideas: What’s search marketing related to rap? Well, they connected them! Rap video on paid search would definitely entice many bloggers like me to start linking to the video. Tell you what? I just posted their “link building [...]

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How To Produce Viral Marketing Message

A friend sent me an awesome music video: Are you touched by 16-year-old Declan Galbraith’s “Tell Me Why”? I was truly touched by this video and it induces me to help people in need. When you try to get your marketing message out to the crowd, make sure it induces people’s feeling. If it does, [...]

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Does Chatter Matter?

A recent research paper from NYU found that the volume of blog posts featured on a site before an album’s release can significantly affect future album sales and in turn, predict sales for record labels. Based on a sample of 108 albums released during the first two months of 2007, Dhar found that when legitimate [...]

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Online Marketing Resources Dec-17-07

Market Research Women more likely to impulse buy online [BizReport] Not surprisingly, women between the ages of 45 – 54, are more likely (55 percent) to make an impulse purchase online fuelled by a limited time offer, sale or free-delivery than men (38 percent). Such are the findings of a recent survey from GSI Commerce. [...]

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FT.com: Top 5 Viral Video Advertisements of 2007

Cadbury – Gorilla Drummer

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How To Create Viral Videos

Here are 5 examples from Super Bowl ads: 1984 Apple’s Macintosh Commercial

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Weekly Online Marketing Resources Dec-09-07

News Dell has selected WPP Group to co-create a stand-alone agency [PRWeek] Dell to form agency with WPP to handle all marketing; will invest $4.5 billion over three years Compete Inc released Behavior Matchâ„¢ [Compete via BizReport] The platform uses behavioral targeting to determine which websites are the best bet for marketers based on the [...]

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Weekly Online Marketing Resources Nov-19-07

Online Copywriting 101 (part 1, 2) [GrokDotCom] 20 Essential Blog Directories [Search Engine Journal] Young Adults Click with Holiday Shopping [eMarketer] Tops on their shopping lists: apparel and accessories (78% plan to make a holiday-related purchase), followed by gift cards (64%) and technology and communications-related devices (41%). The Secret Strategies Behind Many “Viral” videos [TechCrunch] [...]

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The Essential Guide to E-mail Marketing [DM News]

The DM News just released its essential guide to e-mail marketing, which consists of four parts: fundamentals, infrastructure, analytics, and email campaigns. Here is the table of contents: Fundamentals The relevance factor Five compelling reasons to centralize your e-mail Getting to “Yes! Yes!”: Double optin as a power practice, Open up and say “Aaaah” So [...]

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