Posts tagged as:

viral marketing

How Tackfilm’s viral campaign almost convinced myself of being Sweden’s hero

December 1, 2009

A viral marketing campaign Case Study

We had a good laugh last Saturday afternoon watching the video made at tackfilm website. In two minutes, the video almost convinced myself of being Sweden’s hero.
Staring in a Swedish film, it takes about two minutes and makes you look like a global hero in a professionally made video. All [...]

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Incorporate Social Characteristics into Email

February 24, 2009

Along with the fly of Facebook, the traditional marketers get excited with social marketing. Here is one simple tip that everyone can do to incorporate social characteristics into email.
I remember years back when I created a content site offering tips for women, I added a simple “Email This” icon at the top and bottom of [...]

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Tic Tac Video Goes Viral

February 14, 2009

A YouTube video “Who is tictac Micha?” got my attention, published about one month ago and generated over 100,000 views:

I watched it for three times. It does not only contains the “cool” element but also offers good music entertainment. Guess what? I couldn’t help getting a box of Tic Tac.
Good viral video brings not [...]

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Digital Marketing Resources for Week Jun-2

June 8, 2008

Search Engine Marketing

Robots Exclusion Protocol for Yahoo!, Google and Microsoft [Yahoo Search Blog]
The following are all the major REP features currently implemented by Google, Microsoft and Yahoo!. Each of these directives can be specified to be applicable for all crawlers or for specific crawlers by targeting them to specific user-agents, which is how any crawler [...]

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Links: YouTube’s Buzz Targeting & Wealthy Women Survey

May 15, 2008

YouTube introduces buzz targeting
YouTube’s “buzz targeting” will identify which videos are becoming popular and about to “go viral” by using a specially created algorithm. Marketers can choose to input overlay ads around to take advantage of the huge audiences set to view the c
(tags: viral marketing youtube buzz)

Survey: Wealthy Women Flex Their Financial Muscles
Married wealthy [...]

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links for 2008-05-07

May 8, 2008

7-Eleven Fills Month Of May With Slurpee, ‘Guitar Hero’ Mania
To promote its new Full Throttle Frozen Blast Slurpee drink this month, 7-Eleven is partnering with Activision and Microsoft in a marketing and PR blitz designed to reach music-loving, video-game-playing, techno-savvy guys.
(tags: 7-Eleven microsoft online contest)

How to Turn Subscribers Into Affiliates With Widgets & Viral Marketing
You [...]

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Best Way To Build Inbound Links: WOM

March 14, 2008

Always cry for inbound links? But can hardly get one? Hope this video can get you some ideas:

What’s search marketing related to rap? Well, they connected them! Rap video on paid search would definitely entice many bloggers like me to start linking to the video. Tell you what? I just posted their “link building 101 [...]

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How To Produce Viral Marketing Message

January 17, 2008

A friend sent me an awesome music video:

Are you touched by 16-year-old Declan Galbraith’s “Tell Me Why”? I was truly touched by this video and it induces me to help people in need. When you try to get your marketing message out to the crowd, make sure it induces people’s feeling. If it does, congratulations, [...]

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Does Chatter Matter?

January 14, 2008

A recent research paper from NYU found that the volume of blog posts featured on a site before an album’s release can significantly affect future album sales and in turn, predict sales for record labels.
Based on a sample of 108 albums released during the first two months of 2007, Dhar found that when legitimate blog [...]

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Online Marketing Resources Dec-17-07

December 16, 2007

Market Research

Women more likely to impulse buy online [BizReport]
Not surprisingly, women between the ages of 45 – 54, are more likely (55 percent) to make an impulse purchase online fuelled by a limited time offer, sale or free-delivery than men (38 percent). Such are the findings of a recent survey from GSI Commerce.
Price Most Important [...]

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