Video Marketing

Is Online Video Marketing Right for Singapore Marketers?

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Online video is now a very important part of people’s life and it’s especially true in Singapore. Singapore internet users are more addicted to online video than social networking sites. comScore today released its April 2010 rankings of the top video properties in Singapore based on data from its comScore Video Metrix service. The report [...]

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Are social networking sites good for video marketing?

YouTube may be your top choice for promoting video ads, but have you thought about social networking sites? A new report from Nielsen Online finds that, when it comes to actually viewing that online video content, many consumers choose to view in the social space. Does it make sense to you? You may ask, isn’t [...]

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Create Integrated Video Campaigns with YouTube Direct

Google just launched a tool called “YouTube Direct” targeting media organizations to request, review and rebroadcast YouTube clips directly from YouTube users. Marketing managers can make use of this open source applications to create more integrated online video campaigns. A Video Campaign without YouTube Direct While social networking sites and videos are hot, marketers don’t [...]

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Digital Marketing: Must Read for Week July-28

Search Engine Marketing The Ultimate Guide To Search Marketing Optimization Part 2 & SpyFu Competitive SEM Karate [Search Engine Land] Motoko Hunt on Search Engine Optimization in Japan [Blogoscoped] Social Media, PR & Viral Marketing Study: Women Outnumber Men on Most Social Networks [ReadWriteWeb] Twelve best practices for online customer communities [ZDNet] How to Make [...]

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Understanding & Managing Generation Y

Companies must understand and treat generation Y differently when it either comes to retaining employees or developing marketing campaigns. Here are some resources to help you better understand Gen-Yers: what sets Gen Y apart is its technology use [Forrester Technographics Benchmark Survey] Gen Y moms tend to be more “Web 2.0″ than their Gen X [...]

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Video: SEO Basics from Google

A very good video from Google talking about some basics of search engine optimization. The video covers the following topics: Background of search Enhance your site at every stage of the pipeline Crawling Maximize your site’s accessibility to search engines Implement strong practices for Flash, AJAX, images Indexing Promote your quality content, reduce duplicates Search [...]

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Digital Marketing Resources for Week Jun-9

Search Engine Marketing The New SEO Perspective on Flash [ClickZ] “Flash may not be the most ideal scenario for search engines, but there’s often a strong rationale for not abandoning it. There are also workarounds available like SWFObject that get better with every version of Flash that comes out.” The Internet and Consumer Choice [Pew [...]

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How Can You Distribute Videos More Effectively?

Now you have made your video ready for video marketing campaigns. Now what? If this is your first time, you probably would go to register at video sharing websites like YouTube one by one and upload your videos. If you are really aggressive and YouTube alone can’t make you satisfied, it’s really a tedious process [...]

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Video: Social Media Marketing Tips from Chamillionaire

At this week’s Digital Hollywood conference in Los Angeles, Pete got an opportunity to talk with the artist about how he uses social media to better connect with his fans and ultimately sell more music. Chamillionaire also talks about how the music industry needs new metrics to determine what’s popular, since album sales are meaningless [...]

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links for 2008-05-08

JupiterResearch: Why you should go mobile now – Mobile Marketing Jupiter suggests starting with text messaging ads because text messaging currently has a 51% adoption rate among consumers. Next, they suggest trying mobile banner ads, coupons and mobile video. (tags: mobile marketing research) Nielsen: Experience pushes consumers to post online 28% of those who posted [...]

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Best Way To Build Inbound Links: WOM

Always cry for inbound links? But can hardly get one? Hope this video can get you some ideas: What’s search marketing related to rap? Well, they connected them! Rap video on paid search would definitely entice many bloggers like me to start linking to the video. Tell you what? I just posted their “link building [...]

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What Do You Say About TV Advertising?

I’ve no experience in TV advertising. But many marketers found TV advertising less effective in the past two years. A TV & Technology study found that: 62% of marketers say TV advertising has become less effective in the past two years. 87% of respondents say they intend to spend more on web advertising this year. [...]

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How To Make Remarkable Products?

Do you have a passion of making a remarkable product which people love? If yes, you gotta watch this video from Seth Godin, the greatest marketer. An old one, but a remarkable one. Seth Godin spells out why, when it comes getting our attention, bad or bizarre ideas are more successful than boring ones. And [...]

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How To Produce Viral Marketing Message

A friend sent me an awesome music video: Are you touched by 16-year-old Declan Galbraith’s “Tell Me Why”? I was truly touched by this video and it induces me to help people in need. When you try to get your marketing message out to the crowd, make sure it induces people’s feeling. If it does, [...]

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FT.com: Top 5 Viral Video Advertisements of 2007

Cadbury – Gorilla Drummer

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