Posts tagged as:

Video Marketing

Are social networking sites good for video marketing?

November 23, 2009

YouTube may be your top choice for promoting video ads, but have you thought about social networking sites?
A new report from Nielsen Online finds that, when it comes to actually viewing that online video content, many consumers choose to view in the social space.
Does it make sense to you? You may ask, isn’t YouTube the [...]

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Create Integrated Video Campaigns with YouTube Direct

November 18, 2009

Google just launched a tool called “YouTube Direct” targeting media organizations to request, review and rebroadcast YouTube clips directly from YouTube users. Marketing managers can make use of this open source applications to create more integrated online video campaigns.
A Video Campaign without YouTube Direct
While social networking sites and videos are hot, marketers don’t want to [...]

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Digital Marketing: Must Read for Week July-28

August 3, 2008

Search Engine Marketing

The Ultimate Guide To Search Marketing Optimization Part 2 & SpyFu Competitive SEM Karate [Search Engine Land]
Motoko Hunt on Search Engine Optimization in Japan [Blogoscoped]

Social Media, PR & Viral Marketing

Study: Women Outnumber Men on Most Social Networks [ReadWriteWeb]
Twelve best practices for online customer communities [ZDNet]
How to Make a Video Contest Succeed – or [...]

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Understanding & Managing Generation Y

July 26, 2008

Companies must understand and treat generation Y differently when it either comes to retaining employees or developing marketing campaigns. Here are some resources to help you better understand Gen-Yers:

what sets Gen Y apart is its technology use [Forrester Technographics Benchmark Survey]
Gen Y moms tend to be more “Web 2.0″ than their Gen X counterparts. [Bonnier [...]

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Video: SEO Basics from Google

June 28, 2008

A very good video from Google talking about some basics of search engine optimization. The video covers the following topics:

Background of search
Enhance your site at every stage of the pipeline

Crawling

Maximize your site’s accessibility to search engines

Implement strong practices for Flash, AJAX, images

Indexing

Promote your quality content, reduce duplicates

Search results

Create pretty results users will click on

Review search [...]

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Digital Marketing Resources for Week Jun-9

June 15, 2008

Search Engine Marketing

The New SEO Perspective on Flash [ClickZ]
“Flash may not be the most ideal scenario for search engines, but there’s often a strong rationale for not abandoning it. There are also workarounds available like SWFObject that get better with every version of Flash that comes out.”
The Internet and Consumer Choice [Pew Internet]
Rather than expecting [...]

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How Can You Distribute Videos More Effectively?

June 1, 2008

Now you have made your video ready for video marketing campaigns. Now what? If this is your first time, you probably would go to register at video sharing websites like YouTube one by one and upload your videos. If you are really aggressive and YouTube alone can’t make you satisfied, it’s really a tedious process [...]

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Video: Social Media Marketing Tips from Chamillionaire

May 9, 2008

At this week’s Digital Hollywood conference in Los Angeles, Pete got an opportunity to talk with the artist about how he uses social media to better connect with his fans and ultimately sell more music. Chamillionaire also talks about how the music industry needs new metrics to determine what’s popular, since album sales are [...]

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links for 2008-05-08

May 9, 2008

JupiterResearch: Why you should go mobile now – Mobile Marketing
Jupiter suggests starting with text messaging ads because text messaging currently has a 51% adoption rate among consumers. Next, they suggest trying mobile banner ads, coupons and mobile video.
(tags: mobile marketing research)

Nielsen: Experience pushes consumers to post online
28% of those who posted said they did so [...]

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Best Way To Build Inbound Links: WOM

March 14, 2008

Always cry for inbound links? But can hardly get one? Hope this video can get you some ideas:

What’s search marketing related to rap? Well, they connected them! Rap video on paid search would definitely entice many bloggers like me to start linking to the video. Tell you what? I just posted their “link building 101 [...]

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