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Monitor & Compare Social Media Reach in Facebook & Twitter

More often than not, some marketers in this market are quite single-minded with one metric for social media being either the total “Facebook Likes” or “Twitter followers”. Regardless of the importance of “the reach”, l’m sharing one tool from Wildfire that can help you monitor the reach of your Facebook Page and Twitter account; in [...]

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Complete Guide to Twitter Search & Monitoring (7 Free Tools)

230 million tweets are generated a day and it’ll be very valuable to monitor and filter out unwanted noise for analysis or timely response. This guide shares 7 free tools you can use to monitor Twitter using Twitter web interface, RSS, email alerts as well as tracking questions on Twitter and archiving tweets for analysis. [...]

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What You can Learn from London 2012 #1yeartogo Twitter Campaign #SIN

London launched a global Twitter campaign for 2012 Olympic and Paralympic Games, themed “1 Year to Go”. The idea is simple but powerful. Anyone with a Twitter account can say whatever she likes to say with two hashtags, “#1yeartogo” and three-letter country tag like “CHN” for China. The Twitter campaign has got what’s needed, a [...]

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The Hidden Secret of Twitter marketing

A very important question in Twitter marketing is, what the heck is Twitter for marketers? Few marketers really asked themselves this question thoughtfully and most subconsciously have a definition. If you ask a digital marketer whether he knows what Twitter is, it may be offensive to him as it sounds too elementary. But, this very [...]

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How to Use Photos & Images for Marketing

People love good photos and images; this post illustrates ways marketers can utilize photos and images as powerful marketing weapons. Photo sites reach 70% Internet users worldwide; in Singapore, photo sites reach 82% of Internet users in 2010 according to comScore. For  marketers, photo-sharing can definitely help build brand awareness and encourage consumers interactions. Marketers [...]

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Case Study: Chrysler and its F-Bomb Tweet

Chrysler’s Super Bowl ad introduced the new tagline for Chrysler, “Imported From Detroit,” as part of a brand positioning that the company is building around “The Motor City” and American values and pride. You can view the video here or below: Now, take a look at this tweet below posted on March 9 2011 from [...]

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3 Lessons from Companies’ Efforts to Help Japan

While the world are showing great empathy and support for Japan, Japan disaster becomes a marketing vehicle for companies; but, it backfired for some campaigns which were not thoughtful. Lesson 1: Help with What You Are Good At Google set up a people finder internet service after earthquake hit Japan. Google’s strength is in search [...]

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What makes a great website?

With the rising awareness of search engine marketing and social media, companies have taken its website more serious than ever. But, what makes a good website? Search Engine Friendly When I started building websites years ago with popular open source CMS such as Joomla and wordpress, SEO was not that popular yet. But, creating a [...]

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How the Number of Twitter Follows Impact Leads Generation

The first question a marketer need to ask themselves before launching a Twitter campaign is, how many Twitter followers they should target to build up. “as many as possible” is one way to answer the question (not true though), but it’s important to understand the impact of the number of Twitter followers, especially for B2C [...]

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Watch Real Time Conversations on Google

If you care, constant real time conversations taking place online are valuable insights into what happened and how people reacted. Twitter has become the number one site for looking into this issues. So far, the search function on Twitter doesn’t auto-update itself; you need to click on a “refresh” link to see more newer results [...]

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Top Social Media Tactics for Facebook and Twitter

Richard Marcinko once said, “Popularity is not leadership.” What many companies are doing in social media may not be the most effective social media tactics. The State of Social Media Marketing, an original research report from MarketingProfs, shows some inside scoop on what the most effective tactics in social media marketing for B2C and B2B [...]

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Social Engagement: Twitter V.S. Facebook V.S. Email

ShareThis shared a social bookmarking study at its blog which explores the social engagement value of sharing. The study breaks down the stages of sharing into share, clicks, and engage. According to this ShareThis research, email is still the most popular way (46% of shares) of sharing content online. The same research showed that 40% [...]

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7 Ways Social Media Influences Purchase

Social media is emerging as an important marketing channel driven by increased consumer adoption of social media technologies and the exponential growth in digital word-of-mouth that is occurring over this medium. Before deploying the right social media strategy for your business, it’s important to understand first how social media influences people’s purchase: Reading a consumer [...]

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How to Launch Twitter Campaign to Promote Sale

Dell has generated a total of $6.5 million in revenue from their Twitter presence, how are you doing on Twitter to drive sales? Let me share some tips on how to launch Twitter campaign to drive sales. You need to build tons of followers; depending on the nature of your business, you can launch different [...]

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Could Twitter and mobile have a happy marriage?

Are Twitter and mobile a good match? Happy couples share something in common; what does Twitter and mobile share in common? Real time. Mobile marketing delivers quick and immediate real-time “what’s happening”; Twitter is all about real time micro-blogging where each Twitter user delivers real time information to its followers. Mobile ad subscribers  want similar [...]

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