More often than not, some marketers in this market are quite single-minded with one metric for social media being either the total “Facebook Likes” or “Twitter followers”.
Regardless of the importance of “the reach”, l’m sharing one tool from Wildfire that can help you monitor the reach of your Facebook Page and Twitter account; in addition, you can compare yours with that of your competitors.
You can view comparisons and trends of daily as well as cumulative data with Wildfire Monitor. If you have an account, you can save the comparison and track “the reach” over time.
Measuring the reach in terms of Facebook fans or Twitter followers is no doubt an important metric; but, don’t make it the only one and it’s definitely not the one that matters most.