trends

Monitor & Compare Social Media Reach in Facebook & Twitter

More often than not, some marketers in this market are quite single-minded with one metric for social media being either the total “Facebook Likes” or “Twitter followers”. Regardless of the importance of “the reach”, l’m sharing one tool from Wildfire that can help you monitor the reach of your Facebook Page and Twitter account; in [...]

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Saving is the New Spending; Making Money Outshines Saving

TrendWatching.com’s latest trend briefing “Sellsumers” encourages companies to help consumers make money, SELLSUMERS: Whether it’s selling their insights to corporations, hawking their creative output to fellow consumers, or renting out unused assets, consumers will increasingly become SELLSUMERS, too. Made possible by the online revolution’s great democratization of demand and supply, and further fueled by a [...]

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How Do You Face A PR Crisis? “Mass + Search” Tactic

Whether or not you are in finance industry, you are probably aware of the recent Lehman Brothers and AIG incident; it’s been a turbulent week for them. Yesterday in Singapore, hundreds of anxious policyholders lined up in the hot sun outside the AIG Singapore offices. Hundreds more were already inside the offices of AIG and [...]

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7 Ways to Use Google Insights for Search

Back from Tioman holiday for a while; just got some time to put together a post below to get you started using Google Insights for Search. Google Insights for Search analyzes a portion of worldwide Google web searches from all Google domains to compute how many searches have been done for the terms you’ve entered, [...]

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Google Trends for Competitor Research

With Google Trends for Websites, you can get insights into the traffic and geographic visitation patterns of your favorite websites. You can compare data for up to five websites and view related sites and top searches for each one. You probably have heard of recent released Google Trends for Websites; do you know it can [...]

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Study: Insights into Chinese Consumers

Pearl Research released a comprehensive lifestyle study (paid) focused on Chinese consumers ages 16 to 30, “The Phoenix Generation: Insights into Chinese Consumers“. Key findings include: Popular Trends: Street basketball, the National Basketball Association (NBA) and hip-hop have grown in popularity as Chinese consumers embrace new cultural experiences. Brands such as Nike, Adidas and Li [...]

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Watch Asia Job Trends to Identify Competition

What positions are your competitors recruiting? Watching the overall job trends can help you better understand the business demand in the market. I recently introduced 10 online trends tools in which I mentioned a tool from Indeed to track job trends; I got a message from a reader who wonders whether there is a tool [...]

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A Look At Singapore Airlines’ Online Presence

Recently, I was asked to share a case study on one Singapore company’s digital marketing efforts. I picked Singapore Airlines (SIA) as it is one of Singapore’s prestigious brands and one of my favorite brands as well. I’ll simply do a quick check on search engine and social media with brief comments. Search Engine Presence [...]

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links for 2008-05-18

Nielsen Measures the American Idol Phenomenon A week before the finale of American Idol’s seventh season, the Nielsen Company reported TV, advertising, mobile, music and online data trends about FOX’s runaway hit and its contestants. (tags: nielsen american report)

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Links: 12 Internet Marketing Trends, Top 50 US Web Properties, Baidu Whitepaper

12 Trends for the Next 3 Years for Internet Marketing The 12 trends below represent what Larry Chase thinks you need to keep an eye on in the foreseeable future. (tags: trends internet marketing) comScore Media Metrix Ranks Top 50 U.S. Web Properties for April April saw Google Sites attain the number one spot in [...]

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links for 2008-05-10

10 Excellent Online Tools to Identify Trends This post would introduce 10 handy trend tools which are very helpful doing online research. (tags: trends Google twitter internet) The Guardian: How to make the most of Twitter “Real-time micro-blogging is gaining in popularity. But if you’re wondering what’s the point, here’s Charles Arthur’s guide to the [...]

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10 Excellent Online Tools to Identify Trends

Executives and business decision-makers love to see the trends and catch the trends, use trends to guide their decisions. This post would introduce 10 handy trend tools which are very helpful doing online research. Google Trends – Google Search Trends adCenter Search Volume Seasonality Trends adCenter Keyword Forecast Facebook Lexicon – Facebook Social Trends Twist [...]

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links for 2008-05-07

7-Eleven Fills Month Of May With Slurpee, ‘Guitar Hero’ Mania To promote its new Full Throttle Frozen Blast Slurpee drink this month, 7-Eleven is partnering with Activision and Microsoft in a marketing and PR blitz designed to reach music-loving, video-game-playing, techno-savvy guys. (tags: 7-Eleven microsoft online contest) How to Turn Subscribers Into Affiliates With Widgets [...]

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Facebook Lexicon V.S. Google Trends

I’ve introduced Google Trends to see and/or compare trends. Facebook last week launched a similar tool called Lexicon which you can do similar thing. Take keyword “Olympic” for example: This is the trend for “olympics” from Google Trends: And, this is Facebook Lexicon shows: About Google Trends (more…) With Google Trends, you can compare the [...]

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