travel

Digital Marketing: Must Read for Week Jun-16

Search Engine Marketing Google XML Sitemaps : Essential FAQ [Search Engine Journal] Plotting the Effects of your PPC Changes [Apple Pie & Custard] Imagine you could plot the effects of every single change to your PPC campaign on a graph. You’d be able to view instantly whether that bid your raised on Friday evening before [...]

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Top Search Terms In Singapore Travel Industry

1.  street directory 0.99% 2.  singapore airlines 0.97% 3.  tiger airways 0.77% 4.  jetstar 0.64% 5.  changi airport 0.52% 6.  sbs transit 0.46% 7.  singapore street directory 0.44% 8.  sbs 0.37% 9.  sentosa 0.34% 10.  zuji 0.31% Source: hitwise Signapore

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Target Different Stages of Online Purchase

Google U.K. and comScore today announced the results of a study into online consumer behavior in the travel sector, finding that consumers are using search engines in more sophisticated ways to research and purchase travel in the UK. Key findings include: On average, consumers take nearly a month to go from their first search to [...]

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China Q2 Online Travel Booking Has Reached US$72.4 Million

According to iResearch’s report, China online travel booking has reached US$72.4 million in quarter two, with 25% increase. Ctrip remains the market leader in online travel booking and its Q2 sales reached about US$41 million with more than 62 million visits. eLong was after etrip in Q2 with a 24.2 million visits. ctrip and elong [...]

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