Posts tagged as:

Technology

Do You See The Opportunity in the Recession?

March 5, 2009

We are all faced with a series of great opportunities brilliantly disguised as impossible situations.
Charles R. Swindoll quotes (American Writer and Clergyman, b.1934)
It’s true that we are in recession and must be careful about every dollar we are to spend. But, as a company, we can’t do much about the economy situation but to catch [...]

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links for 2008-05-20

May 20, 2008

NYT: Online Search Ads Faring Better Than Expensive Displays
“While search advertising remains strong, there are signs that the growth in online advertising — particularly in more elaborate display ads — is slowing down.”
(tags: NYT search display advertising online)

Ad Age: Linking Web Buzz to Mini Sales
The 2002 U.S. debut of Mini, a flashy, toy-like car in [...]

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links for 2008-05-10

May 10, 2008

10 Excellent Online Tools to Identify Trends
This post would introduce 10 handy trend tools which are very helpful doing online research.
(tags: trends Google twitter internet)

The Guardian: How to make the most of Twitter
“Real-time micro-blogging is gaining in popularity. But if you’re wondering what’s the point, here’s Charles Arthur’s guide to the benefits of Twitter – [...]

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Baidu Partners with Omniture

March 6, 2008

From RedlineChina:
The alliance will provide technology solutions to allow international companies to access advertising resources on China’s most popular search engine. Pearl Research believes the partnership will help Baidu to increase its visibility to western clients and increase its ad sales while diversifying its revenue streams.
Baidu is famous for its less transparent algorithm compared with [...]

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What Do You Say About TV Advertising?

February 21, 2008

I’ve no experience in TV advertising. But many marketers found TV advertising less effective in the past two years. A TV & Technology study found that:

62% of marketers say TV advertising has become less effective in the past two years.
87% of respondents say they intend to spend more on web advertising this year.
Close to half [...]

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PlayPumps: Life Changing Technology

February 13, 2008

What a clever idea:

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Six Top Internet Themes/Events From Merrill Lynch

January 10, 2008

Guy Kawasaki introduced Merrill Lynch report from his broker friend at his blog, “Top Internet Themes for 1H’08″, here is a summary:

Intensifying 3rd party seller competition (negative)
As the industry giant ($57bn in TTM GMV) eBay’s anticipated listing fee changes could impact the 3rd party market. We think Amazon ($5bn in TTM GMV) might incorporate [...]

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How To Attract and Retain Generation Y Employees

January 7, 2008

The term Generation Y first appeared in an August 1993 magazine Ad Age editorial to describe those born between 1981–1995 (Source: Wikipedia). In other words, they are in their twenties to early thirties. To be more specific about who they really are:

74% of employers say Gen Y workers expect to be paid more
61% say Gen [...]

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Online Marketing Resources Dec-17-07

December 16, 2007

Market Research

Women more likely to impulse buy online [BizReport]
Not surprisingly, women between the ages of 45 – 54, are more likely (55 percent) to make an impulse purchase online fuelled by a limited time offer, sale or free-delivery than men (38 percent). Such are the findings of a recent survey from GSI Commerce.
Price Most Important [...]

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Weekly Online Marketing Resources Nov-19-07

November 25, 2007

Online Copywriting 101 (part 1, 2) [GrokDotCom]
20 Essential Blog Directories [Search Engine Journal]
Young Adults Click with Holiday Shopping [eMarketer]
Tops on their shopping lists: apparel and accessories (78% plan to make a holiday-related purchase), followed by gift cards (64%) and technology and communications-related devices (41%).
The Secret Strategies Behind Many “Viral” videos [TechCrunch]
10 tips for successful [...]

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