Technology

Do You See The Opportunity in the Recession?

We are all faced with a series of great opportunities brilliantly disguised as impossible situations. Charles R. Swindoll quotes (American Writer and Clergyman, b.1934) It’s true that we are in recession and must be careful about every dollar we are to spend. But, as a company, we can’t do much about the economy situation but [...]

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Understanding & Managing Generation Y

Companies must understand and treat generation Y differently when it either comes to retaining employees or developing marketing campaigns. Here are some resources to help you better understand Gen-Yers: what sets Gen Y apart is its technology use [Forrester Technographics Benchmark Survey] Gen Y moms tend to be more “Web 2.0″ than their Gen X [...]

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What is Social Media?

In Asia, people start to talk about social media optimization and social media marketing. The fact is, if you ask what social media is, many may fail to give you a clear definition. So, what is social media? If you ask Google, this is what you can get: A category of sites that is based [...]

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Digital Marketing Resources for Week Jun-2

Search Engine Marketing Robots Exclusion Protocol for Yahoo!, Google and Microsoft [Yahoo Search Blog] The following are all the major REP features currently implemented by Google, Microsoft and Yahoo!. Each of these directives can be specified to be applicable for all crawlers or for specific crawlers by targeting them to specific user-agents, which is how [...]

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links for 2008-05-20

NYT: Online Search Ads Faring Better Than Expensive Displays “While search advertising remains strong, there are signs that the growth in online advertising — particularly in more elaborate display ads — is slowing down.” (tags: NYT search display advertising online) Ad Age: Linking Web Buzz to Mini Sales The 2002 U.S. debut of Mini, a [...]

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links for 2008-05-10

10 Excellent Online Tools to Identify Trends This post would introduce 10 handy trend tools which are very helpful doing online research. (tags: trends Google twitter internet) The Guardian: How to make the most of Twitter “Real-time micro-blogging is gaining in popularity. But if you’re wondering what’s the point, here’s Charles Arthur’s guide to the [...]

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Baidu Partners with Omniture

From RedlineChina: The alliance will provide technology solutions to allow international companies to access advertising resources on China’s most popular search engine. Pearl Research believes the partnership will help Baidu to increase its visibility to western clients and increase its ad sales while diversifying its revenue streams. Baidu is famous for its less transparent algorithm [...]

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What Do You Say About TV Advertising?

I’ve no experience in TV advertising. But many marketers found TV advertising less effective in the past two years. A TV & Technology study found that: 62% of marketers say TV advertising has become less effective in the past two years. 87% of respondents say they intend to spend more on web advertising this year. [...]

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PlayPumps: Life Changing Technology

What a clever idea:

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Six Top Internet Themes/Events From Merrill Lynch

Guy Kawasaki introduced Merrill Lynch report from his broker friend at his blog, “Top Internet Themes for 1H’08″, here is a summary: Intensifying 3rd party seller competition (negative) As the industry giant ($57bn in TTM GMV) eBay’s anticipated listing fee changes could impact the 3rd party market. We think Amazon ($5bn in TTM GMV) might [...]

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How To Attract and Retain Generation Y Employees

The term Generation Y first appeared in an August 1993 magazine Ad Age editorial to describe those born between 1981–1995 (Source: Wikipedia). In other words, they are in their twenties to early thirties. To be more specific about who they really are: 74% of employers say Gen Y workers expect to be paid more 61% [...]

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Online Marketing Resources Dec-17-07

Market Research Women more likely to impulse buy online [BizReport] Not surprisingly, women between the ages of 45 – 54, are more likely (55 percent) to make an impulse purchase online fuelled by a limited time offer, sale or free-delivery than men (38 percent). Such are the findings of a recent survey from GSI Commerce. [...]

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Weekly Online Marketing Resources Nov-19-07

Online Copywriting 101 (part 1, 2) [GrokDotCom] 20 Essential Blog Directories [Search Engine Journal] Young Adults Click with Holiday Shopping [eMarketer] Tops on their shopping lists: apparel and accessories (78% plan to make a holiday-related purchase), followed by gift cards (64%) and technology and communications-related devices (41%). The Secret Strategies Behind Many “Viral” videos [TechCrunch] [...]

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Online Marketing Resources For Week 5 Nov 2007

Landing Page Handbook by MarketingSherpa (FREE excerpt only) Teaches you how to raise conversions with data and design guidelines Research: consumers fundamentally misunderstand the online advertising marketplace by Berkeley Surveys of the public conducted by academic researchers at the University of Pennsylvania Annenberg School for Communication and UC-Berkeley Law’s Samuelson Law, Technology & Public Policy [...]

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China Internet Conference 2007 Day 1

China Internet Conference (CIC) has been held for 5 years since 2001. According to its official website, China Internet Conference attracts over 3,000 representatives and 50,000 exhibition audiences across more than 10 countries. “Harmonious Network ,Quality Service” is the theme of China Internet Conference 2007, which starts today for three days in Beijing. This year’s [...]

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