tactics

5 Incredible Tactics for Building Word of Mouth

Co-donate Promote donation programs that ask your customers to co-donate (or co-decide).  Examples include Google’s Project 10100 in which Google is committing $10 million to implement 20 projects that help change the world. TripAdvisor, through its More Than Footprints initiative, donated USD 1 million to “Doctors Without Borders” charity who received the most number of [...]

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Deliver Hope! People Need It!

I just watched a very old movie, “The Shawshank Redemption“. I must say I LOVE it! Nothing so exciting from the start till the end. But it entices you to think, with both your brain and heart; it not only touches your soul but also moves your life forward. That’s how I define an awesome [...]

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McSkillet’s Interactive Banner From McDonald

[Click to Enlarge] I like this banner. I spent at least 90 seconds “playing” around it. This is a good example of interactive banner. Who said display advertising is going to die?

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Sex Sells! Always? No!

Many rules in traditional ways of marketing also work in digital marketing; yes, sex sells! However, not always. Don’t overdo it: Sexual imagery attracts a viewer’s attention and processing resources, leaving few resources available for processing of other ad information. As a result, brand information (i.e., reasons for buying the brand, brand name, sponsorship) is [...]

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