July 26, 2008
Companies must understand and treat generation Y differently when it either comes to retaining employees or developing marketing campaigns. Here are some resources to help you better understand Gen-Yers:
what sets Gen Y apart is its technology use [Forrester Technographics Benchmark Survey]
Gen Y moms tend to be more “Web 2.0″ than their Gen X counterparts. [Bonnier [...]
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July 14, 2008
I posted a few questions last month in LinkedIn as a simple survey for online marketing managers. The survey wasn’t conducted in a scientific way at all; but, I know you are interested to see the results. Here they are.
Options for Questions:
a. search marketing (paid search)
b. affiliate marketing
c. social media marketing
d. display advertising
e. search [...]
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