survey

Guess how much a negative review / comment costs you?

Convergys Corp conducted an interesting survey that show a negative review or comment on the Twitter, Facebook or Youtube can lose companies as many as 30 customers. The survey found that a customer review reaches an average audience of 45 people, two-thirds of whom (30 people) would avoid or completely stop doing business with a [...]

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4 Free & Great Online Survey Tools

Don’t be blind while you can actually see. Open your door and your mind to listen to your customers for feedback and suggestions. Let me share a few free but great tools for conducting online surveys. Survey Monkey Survey Monkey was my favorite online survey tool back in my university life. You can use it [...]

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11 Ways to Improve Site Conversion Rate

“Conversion Rate”, either online leads or sales, is no doubt the most important online marketing goal. Having driven traffic to your site, what can you do to improve the conversion rate? These are 11 ways you can do; feel free to add anything else you can think of to share in the comment. Usability Test. [...]

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China Search Engine Market Report, Sep 2008

Finally I’m back blogging! Came across this interesting survey done by CIC, below is a summary of the key findings. In general, Baidu market share slightly slips; surprised to see Sogou’s market share has rised. China IntelliConsulting Corporation (CIC) has published its semi-annual survey report on China search engine market.

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Understanding & Managing Generation Y

Companies must understand and treat generation Y differently when it either comes to retaining employees or developing marketing campaigns. Here are some resources to help you better understand Gen-Yers: what sets Gen Y apart is its technology use [Forrester Technographics Benchmark Survey] Gen Y moms tend to be more “Web 2.0″ than their Gen X [...]

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July Digital Marketing Survey Results

I posted a few questions last month in LinkedIn as a simple survey for online marketing managers. The survey wasn’t conducted in a scientific way at all; but, I know you are interested to see the results. Here they are. Options for Questions: a. search marketing (paid search) b. affiliate marketing c. social media marketing [...]

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Digital Marketing Resource for Week May-19

FlipSquare Blog: 5 Domain Buying Mistakes So hopefully this short article will help you avoid some basic mistakes that I’ve made. To give you some ideas of where I’m at as a domainer here some rounded portfolio stats. ‘Digital Savvy’ Tend to Be Luxury Shoppers, On-the-Go, Independent Voters Digitally Savvy* consumers are 56% more likely [...]

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Links: YouTube’s Buzz Targeting & Wealthy Women Survey

YouTube introduces buzz targeting YouTube’s “buzz targeting” will identify which videos are becoming popular and about to “go viral” by using a specially created algorithm. Marketers can choose to input overlay ads around to take advantage of the huge audiences set to view the c (tags: viral marketing youtube buzz) Survey: Wealthy Women Flex Their [...]

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Marketing to Senior Management In Asia

The more specific market you want to target, the more difficult you can drive quality traffic online. Thinking of targeting senior management in Asia? Start with the online places they often visit. This piece of news from Brand Republic would give you some hints: The Wall Street Journal is the most widely read daily news [...]

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