study

Digital Marketing: Must Read for Week Jun-30

Search Engine Marketing Google learns to crawl Flash [Google Blog] Google has been developing a new algorithm for indexing textual content in Flash files of all kinds, from Flash menus, buttons and banners, to self-contained Flash websites. Should you build your website in flash? A Beginners Guide To Link Building [WebProNews] Social Media Marketing | [...]

Read the full article →

Study: Insights into Chinese Consumers

Pearl Research released a comprehensive lifestyle study (paid) focused on Chinese consumers ages 16 to 30, “The Phoenix Generation: Insights into Chinese Consumers“. Key findings include: Popular Trends: Street basketball, the National Basketball Association (NBA) and hip-hop have grown in popularity as Chinese consumers embrace new cultural experiences. Brands such as Nike, Adidas and Li [...]

Read the full article →

Digital Marketing Resources for Week Jun-2

Search Engine Marketing Robots Exclusion Protocol for Yahoo!, Google and Microsoft [Yahoo Search Blog] The following are all the major REP features currently implemented by Google, Microsoft and Yahoo!. Each of these directives can be specified to be applicable for all crawlers or for specific crawlers by targeting them to specific user-agents, which is how [...]

Read the full article →

Is MSN Messenger An Effective Media for All Singapore Advertisers?

1.6 billion messages are sent out from instant messengers monthly, as Singaporeans spend hours online at work and at home. Does it mean you should advertise on IM? Came across a piece of news from Straits Times: Microsoft, which released these figures last week, said that there are 1.3 million users of the free service [...]

Read the full article →

How To Design Effective Online Display Image Ads

Eyes not only draw attention but also guide attention. People notice people. For lots of reasons, we are built to do that. As such, the presence (or not) of people in images can change how we look at, move through, interact with, and interpret a painting, a magazine, or even content on an individual page. [...]

Read the full article →

5 Places Your Company URL Should Appear

If your company has a website and it does provide useful information to your customers (or potential ones), you should let people know your website URL. Here are 5 tips on where you can do that. Email signature. Include your website URL in both internal corporate emails and external emails to customers. Receipts. I did [...]

Read the full article →

Direct Visit Traffic Is Worth $5.69 Apiece!

An interesting study reported at New York Times: But neither of these is the most valuable kind of Web site visitor. That honor goes to the people who arrive at a site by typing its Web address directly into their browsers or clicking on a bookmark. Such visitors, who tend to be repeat customers, linger [...]

Read the full article →