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Is Online Video Marketing Right for Singapore Marketers?

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Online video is now a very important part of people’s life and it’s especially true in Singapore. Singapore internet users are more addicted to online video than social networking sites. comScore today released its April 2010 rankings of the top video properties in Singapore based on data from its comScore Video Metrix service. The report [...]

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Mobile is on Fire

Big Opportunities in Mobile Cisco forecasts mobile data traffic globally will double every year through 2013, increasing 66 times between 2008 and 2013. Mobile data traffic will grow at a CAGR of 131% between 2008 and 2013, reaching over 2 exabytes per month by 2013. In the 7 years from 2005 to 2012, mobile data [...]

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Whitepaper

Feel free to share the whitepaper and e-books with your friends or colleagues if you find them helpful. Marketers’ Guide on Search Engine Marketing 2009 [54 pages] Download (PDF) How to Get More Facebook Fans [11 pages] China Internet Related Whitepapers: China Internet Statistics Whitepaper 2009 China Search Engine Report 2008 Advertisers and Users Behavior [...]

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Links: 12 Internet Marketing Trends, Top 50 US Web Properties, Baidu Whitepaper

12 Trends for the Next 3 Years for Internet Marketing The 12 trends below represent what Larry Chase thinks you need to keep an eye on in the foreseeable future. (tags: trends internet marketing) comScore Media Metrix Ranks Top 50 U.S. Web Properties for April April saw Google Sites attain the number one spot in [...]

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links for 2008-05-12

AdWords: How does Load Time Affect Your Landing Page Quality “Beginning in April 2008, you’ll be able to see a grade for your landing page’s load time in your AdWords account. ‘Load time’ refers to the amount of time it takes for a user to view your landing page after clicking your ad.” (tags: AdWords [...]

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Yahoo Search Launching Panama In South East Asia

Yahoo!’s Search Marketing’s latest iteration, code named Panama, was released early in 2007. It’s now launching in SEA (South East Asia). Had a meeting last Friday with MJ from Yahoo Search (he was Google Korea’s first employees), who briefed us about the launching of Yahoo Panama in South East Asia. Here are the key takeaways: [...]

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Research In UN’s Database

You can now access United Nation’s database and do some research. Click on the image on the left to find out what I did. The new UN data access system (UNdata) will improve the dissemination of statistics by UNSD to the widest possible audience. An easy to use data access system was developed that meets [...]

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Australia Industry Online Traffic Overview

Sandra, research analyst of Hitwise Apac, gave a snapshot of the leading industries that Australian Internet users visit. The update includes comparisons with major overseas markets, the United States and United Kingdom.

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3 Simple Tips To Help Your Company On Marketing

My experiences tell me that people in online business are more open to Internet with their advertising, marketing, PR, and more. Sadly, many people think Internet couldn’t help them in their off line business, which is VERY wrong! Let me show you 3 tips which could help ALL COMPANIES on marketing, weather or not they [...]

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Average Cost Per Click (CPC) By Category

Total finance 2.70 Credit 2.95 Mortgage 2.61 Auto finance 1.68 Travel 0.65 Automotive 0.57 Retail 0.36 Dating 0.40 Total finance” includes auto finance, banking, credit, financial information, insurance, lending, and mortgage. Each vertical contains data from multiple advertisers. The data is from US search market. So, if you are from Asia, you should expect something [...]

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How Many Internet Users In Asia Pacific

17.5% of the total world’s population, 1.15 billion people, were regular Internet users last year. In Asia Pacific region, the number was 476.6 million, which would top 500 million Internet users this year. According to eMarketer, nearly half of the world’s Internet population will live in the Asia-Pacific region within 4 years. The share of [...]

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China Advertising Market By Media Type

According to the statistic data from State Administration for Industry and Commerce, the total volume of China advertising market in 2005 was RMB 141.63 billion, 12% higher than RMB 126.46 billion in 2004. Here is the breakdown of China Advertising Market by Media Type between 1987 and 2005: (unit: RMB 100 million) We can see [...]

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China Internet Users Top 210 Million

According to the latest report from CNNIC, total number of Internet users in China has achieved 210 million by December 2007, among which there are 163 million broadband users and 50.4 million accessing from mobile devices.

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Online Marketing Resources Dec-17-07

Market Research Women more likely to impulse buy online [BizReport] Not surprisingly, women between the ages of 45 – 54, are more likely (55 percent) to make an impulse purchase online fuelled by a limited time offer, sale or free-delivery than men (38 percent). Such are the findings of a recent survey from GSI Commerce. [...]

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Weekly Online Marketing Resources Dec-02-07

Plugin: HP Blog Printing [tabblo] Blog plugin for WordPress and Movable Type letting readers create customized “wow” prints direct from your blog Statistics: Black Friday Weekend Traffic up 4.8 Percent as Consumers Shop for Smaller Ticket Items [National Retail Federation] Online US retail sales exceed expectations [FT.com] Raul Vazquez, chief executive of Walmart.com, said the [...]

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