social media

What’s Coming at Facebook That Marketers Should Know

Facebook is to launch several premium ads products soon to provide brands more ways to advertise to its audience on Facebook, and changing the current Page design to timeline (by end March). This post briefly discusses the changes on Page and ads marketers should be aware. Sponsored Story Previously (and right now), the sponsored story [...]

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The Secret Behind The Success of Pinterest.com

Launched in March 2010, the invitation only site Pinterest.com received nearly 11 million total visits during one week last December, almost 40 times the number of total visits versus just six months ago. Stats from ComScore showing that Pinterest had 11.7 million unique monthly visitors in January 2011. Pinterest.com is growing like crazy; check out this website now [...]

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How to Increase Your Facebook Fans

Getting “likes” on Facebook Page is usually the first thing marketers focus after setting up the Page. But how? It’s important to first understand why people “like” and “unlike” a Facebook Fan Page and learn from them; experiment, track and optimize channels and tactics you attempt to increase your Page fans. Why People Like A [...]

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How To Get Consumers Talking About You

When consumers talk about your company, they’re sharing personal experience with friends and those they don’t know. That could have a positive or negative impact on your business. First of all, it’s important to understand what get consumers to share experiences. NM Incite’s data shows that 61% of social media users share company experience to [...]

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What Type of Facebook Post Type Most Engaging?

Ad agencies or in-house marketers nowadays talk about engagement all the time, but how you ever asked yourself why engagement matters to brands? Why Engagement Matters To understand why engagement matters, brands must understand the top engagement elements: feeling valued efficiency trust which are also the most important needs consumers have when they reach out to [...]

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Monitor & Compare Social Media Reach in Facebook & Twitter

More often than not, some marketers in this market are quite single-minded with one metric for social media being either the total “Facebook Likes” or “Twitter followers”. Regardless of the importance of “the reach”, l’m sharing one tool from Wildfire that can help you monitor the reach of your Facebook Page and Twitter account; in [...]

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Singapore Internet Users Spend Longest on Facebook

A recent Experian study found that Singapore Internet users spend the longest on Facebook, with an average of 38 minutes and 46 seconds per session. This study illustrates the importance of Facebook marketing to those who still wait and see. Facebook is turning from an optional marketing channel to one that marketers shouldn’t miss. However, [...]

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Complete Guide to Twitter Search & Monitoring (7 Free Tools)

230 million tweets are generated a day and it’ll be very valuable to monitor and filter out unwanted noise for analysis or timely response. This guide shares 7 free tools you can use to monitor Twitter using Twitter web interface, RSS, email alerts as well as tracking questions on Twitter and archiving tweets for analysis. [...]

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Ultimate Facebook Events Guide

Create An Event on Facebook Page Creating an event on Facebook Page is not quite obvious but free and easy. First of all, you need to add the application to your Facebook Page by “Edit Page > Apps > Events > Edit Settings > Add”. Then, goo to the events application to create an event: [...]

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7 Methods to Measure Social Media Content or Sponsorships

In Singapore, some social media agencies’ practice is mainly sponsorships in social media. Usually bloggers will be given a topic, one or several photos and a guideline what they should write about. Posts should be reviewed by the agency before publishing. Whether this is a good way of social media marketing or not, I’ll share in [...]

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Southeast Asia Consumers Highly Influenced by Online Advertising

In a recent Nielsen research indicates that consumers in Southeast Asia are highly influenced by online advertising; much higher than the global average. More than half (54%) completely or somewhat trust consumer opinions posted online. The same survey also shows that 74% SEA consumers found “behavior targeted ads” useful (online ads that are delivered to consumers based [...]

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Online Analysis: Presidential Election 2011 in Singapore

The Singapore presidential election of 2011 is the fourth Singapore presidential election to be held on 27 August 2011. This would most likely be the first contested election since the 1993 election, and the first multi-candidate presidential race in Singaporean history. Who is winning? I’m not a big fan of politics. But, as Barack Obama [...]

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One Facebook Marketing Tip That Could Save You Millions

With the launching of big travel exhibition Natas Fair, August is a big month for travel business. Today, I spotted a Wego (a travel search website) campaign on Yahoo Singapore, clicked on one of the links and landed on a Facebook Page where I saw this warning message: The contest page, set as default landing [...]

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What You can Learn from London 2012 #1yeartogo Twitter Campaign #SIN

London launched a global Twitter campaign for 2012 Olympic and Paralympic Games, themed “1 Year to Go”. The idea is simple but powerful. Anyone with a Twitter account can say whatever she likes to say with two hashtags, “#1yeartogo” and three-letter country tag like “CHN” for China. The Twitter campaign has got what’s needed, a [...]

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The Hidden Secret of Twitter marketing

A very important question in Twitter marketing is, what the heck is Twitter for marketers? Few marketers really asked themselves this question thoughtfully and most subconsciously have a definition. If you ask a digital marketer whether he knows what Twitter is, it may be offensive to him as it sounds too elementary. But, this very [...]

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