social media

An Easy Tool to Watch Facebook Conversations about Your Brand

OpenBook is a very simple but useful tool for you to look for conversations about your brand or a topic you’re interested. Simply type in the “topic” and hit search button; you can also filter the results by sex.

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When to ignore and when to respond to negative buzz online

If you monitor online buzz, you’ll definitely hear people talking about you. Even if you have a good product and you are a good company, you can never avoid negative buzz online. Should you ignore it or respond? Should you just ignore negative comments, complaints, or even abusive online conversations? Ignoring online negative buzz is [...]

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7 Free Ways for Rich & Engagement Content to Facebook Page

For marketers who created the first Facebook Page for a brand, the question is now what? If social media is about engagement, Facebook Page needs rich and engagement content. 1. Greet your fans. Depending on demographics of your targeted fans, you want to send your greetings on Facebook Page. Be it simply a “good morning” [...]

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How the Number of Twitter Follows Impact Leads Generation

The first question a marketer need to ask themselves before launching a Twitter campaign is, how many Twitter followers they should target to build up. “as many as possible” is one way to answer the question (not true though), but it’s important to understand the impact of the number of Twitter followers, especially for B2C [...]

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Watch Real Time Conversations on Google

If you care, constant real time conversations taking place online are valuable insights into what happened and how people reacted. Twitter has become the number one site for looking into this issues. So far, the search function on Twitter doesn’t auto-update itself; you need to click on a “refresh” link to see more newer results [...]

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A Guide for Choosing the Right Social Media Site

Some companies are jumping to social media site without having a clear idea what each site can do for them. CMO.com worked with 97th Floor to produce a guide. Very good summary what each of 10 social media site can do for you; either SEO, brand exposure, driving traffic, and/or customer communications. I recommend you [...]

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Online Information Sources Influenctial to Buying Decisions

A survey conducted by Opinion Research Corporation and sponsored by ARAnet asked consumers the relative importance of 14 information sources when deciding which goods and services to buy. Guess what’s the most influential information source? Personal advice from friends and family! Here is a summary of data showing the percentage of respondents choosing a 4 [...]

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Top Social Media Tactics for Facebook and Twitter

Richard Marcinko once said, “Popularity is not leadership.” What many companies are doing in social media may not be the most effective social media tactics. The State of Social Media Marketing, an original research report from MarketingProfs, shows some inside scoop on what the most effective tactics in social media marketing for B2C and B2B [...]

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4 Mobile Marketing Initiatives for 2010

I find more and more people browsing and updating Facebook and Twitter in the train on my way to the office in the morning. Everyone with a mobile phone turns into a mobile reporter, updating friends about their status and what they experience. Mobile interaction is on the rise, and consumers are always looking for [...]

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Social Engagement: Twitter V.S. Facebook V.S. Email

ShareThis shared a social bookmarking study at its blog which explores the social engagement value of sharing. The study breaks down the stages of sharing into share, clicks, and engage. According to this ShareThis research, email is still the most popular way (46% of shares) of sharing content online. The same research showed that 40% [...]

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7 Ways Social Media Influences Purchase

Social media is emerging as an important marketing channel driven by increased consumer adoption of social media technologies and the exponential growth in digital word-of-mouth that is occurring over this medium. Before deploying the right social media strategy for your business, it’s important to understand first how social media influences people’s purchase: Reading a consumer [...]

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How to Launch Twitter Campaign to Promote Sale

Dell has generated a total of $6.5 million in revenue from their Twitter presence, how are you doing on Twitter to drive sales? Let me share some tips on how to launch Twitter campaign to drive sales. You need to build tons of followers; depending on the nature of your business, you can launch different [...]

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Could Twitter and mobile have a happy marriage?

Are Twitter and mobile a good match? Happy couples share something in common; what does Twitter and mobile share in common? Real time. Mobile marketing delivers quick and immediate real-time “what’s happening”; Twitter is all about real time micro-blogging where each Twitter user delivers real time information to its followers. Mobile ad subscribers  want similar [...]

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Is there A distinction between offline and online interactions?

According to an emarketer survey, only 25.6% of respondents felt all interaction, online and offline interactions, was the same, and about one-half emphasized the convenience of electronic interaction over face-to-face. A distinction between offline and online interactions still remains; maybe one day it will completely disappear, but until then, let’s not forget the importance of [...]

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Guess how much a negative review / comment costs you?

Convergys Corp conducted an interesting survey that show a negative review or comment on the Twitter, Facebook or Youtube can lose companies as many as 30 customers. The survey found that a customer review reaches an average audience of 45 people, two-thirds of whom (30 people) would avoid or completely stop doing business with a [...]

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