Posts tagged as:

social media

Online Information Sources Influenctial to Buying Decisions

February 24, 2010

A survey conducted by Opinion Research Corporation and sponsored by ARAnet asked consumers the relative importance of 14 information sources when deciding which goods and services to buy.
Guess what’s the most influential information source?

Personal advice from friends and family!
Here is a summary of data showing the percentage of respondents choosing a 4 or 5 out [...]

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Top Social Media Tactics for Facebook and Twitter

January 6, 2010

Richard Marcinko once said, “Popularity is not leadership.” What many companies are doing in social media may not be the most effective social media tactics.
The State of Social Media Marketing, an original research report from MarketingProfs, shows some inside scoop on what the most effective tactics in social media marketing for B2C and B2B marketers [...]

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4 Mobile Marketing Initiatives for 2010

December 28, 2009

I find more and more people browsing and updating Facebook and Twitter in the train on my way to the office in the morning. Everyone with a mobile phone turns into a mobile reporter, updating friends about their status and what they experience.
Mobile interaction is on the rise, and consumers are always looking for new [...]

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Social Engagement: Twitter V.S. Facebook V.S. Email

December 23, 2009

ShareThis shared a social bookmarking study at its blog which explores the social engagement value of sharing.
The study breaks down the stages of sharing into share, clicks, and engage.

According to this ShareThis research, email is still the most popular way (46% of shares) of sharing content online.

The same research showed that 40% of clicks come [...]

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7 Ways Social Media Influences Purchase

December 14, 2009

Social media is emerging as an important marketing channel driven by increased consumer adoption of social media technologies and the exponential growth in digital word-of-mouth that is occurring over this medium.
Before deploying the right social media strategy for your business, it’s important to understand first how social media influences people’s purchase:

Reading a consumer generated review [...]

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How to Launch Twitter Campaign to Promote Sale

December 10, 2009

Dell has generated a total of $6.5 million in revenue from their Twitter presence, how are you doing on Twitter to drive sales? Let me share some tips on how to launch Twitter campaign to drive sales.
You need to build tons of followers; depending on the nature of your business, you can launch different campaigns [...]

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Could Twitter and mobile have a happy marriage?

December 3, 2009

Are Twitter and mobile a good match?
Happy couples share something in common; what does Twitter and mobile share in common? Real time. Mobile marketing delivers quick and immediate real-time “what’s happening”; Twitter is all about real time micro-blogging where each Twitter user delivers real time information to its followers.
Mobile ad subscribers  want similar thing as [...]

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Is there A distinction between offline and online interactions?

December 2, 2009

According to an emarketer survey, only 25.6% of respondents felt all interaction, online and offline interactions, was the same, and about one-half emphasized the convenience of electronic interaction over face-to-face.
A distinction between offline and online interactions still remains; maybe one day it will completely disappear, but until then, let’s not forget the importance of offline [...]

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Guess how much a negative review / comment costs you?

November 30, 2009

Convergys Corp conducted an interesting survey that show a negative review or comment on the Twitter, Facebook or Youtube can lose companies as many as 30 customers.

The survey found that a customer review reaches an average audience of 45 people, two-thirds of whom (30 people) would avoid or completely stop doing business with a [...]

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Are Gmail users the best audience for social marketing campaigns?

November 25, 2009

RapLeap, a research company, conducted an interesting study of email analysis. They looked at social network memberships of 120,000 AOL, Gmail, Hotmail, and Yahoo users to gauge where they spend time online.

RapLeaf found that AOL and Gmail users tend to favor Facebook, while Hotmail and Yahoo users tend to use Facebook and MySpace equally. Twitter [...]

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