Singapore

Is Online Video Marketing Right for Singapore Marketers?

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Online video is now a very important part of people’s life and it’s especially true in Singapore. Singapore internet users are more addicted to online video than social networking sites. comScore today released its April 2010 rankings of the top video properties in Singapore based on data from its comScore Video Metrix service. The report [...]

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What makes a great website?

With the rising awareness of search engine marketing and social media, companies have taken its website more serious than ever. But, what makes a good website? Search Engine Friendly When I started building websites years ago with popular open source CMS such as Joomla and wordpress, SEO was not that popular yet. But, creating a [...]

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Who is the Most Popular Social Networking Website in Singapore

Friendster claims they are No. 1 social networking website in Singapore: …today announced that it is the #1 social network in Singapore, and almost twice the size of any other social network in the country. Friendster is almost 2 times bigger than Facebook and more than 7 1/2 times bigger than MySpace in Singapore — [...]

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How To Have Your Brand Loved? A Lesson From MobileOne

Never take customer service separate from your marketing efforts as it is essential part of your marketing campaigns. I chanced upon a post from a local NUS student’s blog; it shared his experience with M1 (one of telecom operator in Singapore) and the reason he “fell in love” with the brand though the online shop [...]

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Is MSN Messenger An Effective Media for All Singapore Advertisers?

1.6 billion messages are sent out from instant messengers monthly, as Singaporeans spend hours online at work and at home. Does it mean you should advertise on IM? Came across a piece of news from Straits Times: Microsoft, which released these figures last week, said that there are 1.3 million users of the free service [...]

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A Look At Singapore Airlines’ Online Presence

Recently, I was asked to share a case study on one Singapore company’s digital marketing efforts. I picked Singapore Airlines (SIA) as it is one of Singapore’s prestigious brands and one of my favorite brands as well. I’ll simply do a quick check on search engine and social media with brief comments. Search Engine Presence [...]

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First Step of Digital Marketing: Objective

DBS Bank recently launched a microsite called “Living Breathing Asia”. Take a look: What this whole website is about biography of 9 DBS staffs. Clicking on any one of the nine thumbnail would bring you to that person’s bio page, for example: You can know about Meggie’s experience and view photos of her personal life. [...]

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10 Excellent Online Tools to Identify Trends

Executives and business decision-makers love to see the trends and catch the trends, use trends to guide their decisions. This post would introduce 10 handy trend tools which are very helpful doing online research. Google Trends – Google Search Trends adCenter Search Volume Seasonality Trends adCenter Keyword Forecast Facebook Lexicon – Facebook Social Trends Twist [...]

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Yahoo Search Launching Panama In South East Asia

Yahoo!’s Search Marketing’s latest iteration, code named Panama, was released early in 2007. It’s now launching in SEA (South East Asia). Had a meeting last Friday with MJ from Yahoo Search (he was Google Korea’s first employees), who briefed us about the launching of Yahoo Panama in South East Asia. Here are the key takeaways: [...]

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Yahoo Singapore Down

Page not found. But, some colleagues can access at the same time. Weired, isn’t it? Bad user experience; indeed!

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Top Search Terms In Singapore Travel Industry

1.  street directory 0.99% 2.  singapore airlines 0.97% 3.  tiger airways 0.77% 4.  jetstar 0.64% 5.  changi airport 0.52% 6.  sbs transit 0.46% 7.  singapore street directory 0.44% 8.  sbs 0.37% 9.  sentosa 0.34% 10.  zuji 0.31% Source: hitwise Signapore

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Top 3 Social Networking Websites In Singapore

According to Hitwise Singapore, YouTube is the current market leader in the Social Networking & Forums online industry with 16.61% share of visits for the week ending 16 February 2008. Friendster followed with 12.96% share of visits. Google Trends shows a similar result: I agree too. I often saw advertisement on Facebook and YouTube. Many [...]

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How To Attract and Retain Generation Y Employees

The term Generation Y first appeared in an August 1993 magazine Ad Age editorial to describe those born between 1981–1995 (Source: Wikipedia). In other words, they are in their twenties to early thirties. To be more specific about who they really are: 74% of employers say Gen Y workers expect to be paid more 61% [...]

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Asia Pacific Consumers Optimistic About Next Year

MasterCard surveyed 5,411 consumers in 13 markets around Asia Pacific region and found out Asia Pacific consumers remain optimistic about the coming year despite global financial market volatility. The MasterCard Index, derived from a survey, measures consumer confidence on a scale from zero to 100, with 100 being most optimistic. Vietnam, with an index score [...]

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Top Fashion Search Online In Singapore

According to Hitwise Singapore, over the 24 weeks ending 8 December 2007: the top 5 search terms directing traffic to websites in the Lifestyle – Fashion industry: ‘coach’, ‘louis vuitton’, ‘gucci’, ‘lv’ and ‘victoria secret’. The only generic search term was ‘fashion’. For the week ending 8 December 2007, 7.7% of traffic to the fashion [...]

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