A recent Experian study found that Singapore Internet users spend the longest on Facebook, with an average of 38 minutes and 46 seconds per session. This study illustrates the importance of Facebook marketing to those who still wait and see.
Facebook is turning from an optional marketing channel to one that marketers shouldn’t miss. However, rushing to the Facebook to promote your products or services without proper strategy and planning will simply cost you a lot more than what you can gain.
Singapore has very good environment for entrepreneurs and in recent years I’ve seen tons of companies offering digital marketing services from search marketing to social media. Some are new; some were previously web design companies or even web hosting companies. Suddenly, every company that has even a little to do with Internet now offers digital marketing. I’m warning you here that you must be careful who you select as your digital agency.
I’ll share more in another post in selecting vendors for marketing; but, at least you should know this: compelling and interactive content that engage the prospective customers is essential for your brand on Facebook.
You can also check out Singapore Facebook user demographic data here.