Singapore

Singapore Internet Users Spend Longest on Facebook

A recent Experian study found that Singapore Internet users spend the longest on Facebook, with an average of 38 minutes and 46 seconds per session. This study illustrates the importance of Facebook marketing to those who still wait and see. Facebook is turning from an optional marketing channel to one that marketers shouldn’t miss. However, [...]

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Yes! We Love Promotions in Asia [Survey]

A recent Nielsen survey about impact of promotion on Asia Pacific shoppers found that shoppers in Vietnam and Malaysia were particularly motivated by promotions, followed by shoppers in China. Here is a summary of this survey findings: While Vietnamese shoppers are most focused on promotions, they scored among the lowest in terms of price consciousness [...]

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Case Study: Why Negative Publicity Could Help

Last week, I came across a piece of news on Yahoo that a Singapore blogger’s video publicity stunt slammed. Everything started with the appearance of this video on YouTube: The uploader by the ID of greendude2809 described: If im not wrong, this is the famous blogger thy-dowager fighting with some girl over some guy outside [...]

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Online Analysis: Presidential Election 2011 in Singapore

The Singapore presidential election of 2011 is the fourth Singapore presidential election to be held on 27 August 2011. This would most likely be the first contested election since the 1993 election, and the first multi-candidate presidential race in Singaporean history. Who is winning? I’m not a big fan of politics. But, as Barack Obama [...]

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#Infographic: Facebook in Singapore

If you recently read “Singapore Internet Stats” white paper, you should know there are about over 2.4 million Facebook users in Singapore. So, last Sunday I dig a bit deeper into demographic data and made a simple infographic: You can download a PDF copy here.

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Is Online Video Marketing Right for Singapore Marketers?

Thumbnail image for Is Online Video Marketing Right for Singapore Marketers?

Online video is now a very important part of people’s life and it’s especially true in Singapore. Singapore internet users are more addicted to online video than social networking sites. comScore today released its April 2010 rankings of the top video properties in Singapore based on data from its comScore Video Metrix service. The report [...]

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What makes a great website?

With the rising awareness of search engine marketing and social media, companies have taken its website more serious than ever. But, what makes a good website? Search Engine Friendly When I started building websites years ago with popular open source CMS such as Joomla and wordpress, SEO was not that popular yet. But, creating a [...]

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Who is the Most Popular Social Networking Website in Singapore

Friendster claims they are No. 1 social networking website in Singapore: …today announced that it is the #1 social network in Singapore, and almost twice the size of any other social network in the country. Friendster is almost 2 times bigger than Facebook and more than 7 1/2 times bigger than MySpace in Singapore — [...]

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How To Have Your Brand Loved? A Lesson From MobileOne

Never take customer service separate from your marketing efforts as it is essential part of your marketing campaigns. I chanced upon a post from a local NUS student’s blog; it shared his experience with M1 (one of telecom operator in Singapore) and the reason he “fell in love” with the brand though the online shop [...]

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Digital Marketing Resources for Week Jun-2

Search Engine Marketing Robots Exclusion Protocol for Yahoo!, Google and Microsoft [Yahoo Search Blog] The following are all the major REP features currently implemented by Google, Microsoft and Yahoo!. Each of these directives can be specified to be applicable for all crawlers or for specific crawlers by targeting them to specific user-agents, which is how [...]

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Is MSN Messenger An Effective Media for All Singapore Advertisers?

1.6 billion messages are sent out from instant messengers monthly, as Singaporeans spend hours online at work and at home. Does it mean you should advertise on IM? Came across a piece of news from Straits Times: Microsoft, which released these figures last week, said that there are 1.3 million users of the free service [...]

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A Look At Singapore Airlines’ Online Presence

Recently, I was asked to share a case study on one Singapore company’s digital marketing efforts. I picked Singapore Airlines (SIA) as it is one of Singapore’s prestigious brands and one of my favorite brands as well. I’ll simply do a quick check on search engine and social media with brief comments. Search Engine Presence [...]

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First Step of Digital Marketing: Objective

DBS Bank recently launched a microsite called “Living Breathing Asia”. Take a look: What this whole website is about biography of 9 DBS staffs. Clicking on any one of the nine thumbnail would bring you to that person’s bio page, for example: You can know about Meggie’s experience and view photos of her personal life. [...]

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10 Excellent Online Tools to Identify Trends

Executives and business decision-makers love to see the trends and catch the trends, use trends to guide their decisions. This post would introduce 10 handy trend tools which are very helpful doing online research. Google Trends – Google Search Trends adCenter Search Volume Seasonality Trends adCenter Keyword Forecast Facebook Lexicon – Facebook Social Trends Twist [...]

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Yahoo Search Launching Panama In South East Asia

Yahoo!’s Search Marketing’s latest iteration, code named Panama, was released early in 2007. It’s now launching in SEA (South East Asia). Had a meeting last Friday with MJ from Yahoo Search (he was Google Korea’s first employees), who briefed us about the launching of Yahoo Panama in South East Asia. Here are the key takeaways: [...]

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