Posts tagged as:

Singapore

Who is the Most Popular Social Networking Website in Singapore

July 30, 2008

Friendster claims they are No. 1 social networking website in Singapore:
…today announced that it is the #1 social network in Singapore, and almost twice the size of any other social network in the country. Friendster is almost 2 times bigger than Facebook and more than 7 1/2 times bigger than MySpace in Singapore — according [...]

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How To Have Your Brand Loved? A Lesson From MobileOne

June 16, 2008

Never take customer service separate from your marketing efforts as it is essential part of your marketing campaigns.

I chanced upon a post from a local NUS student’s blog; it shared his experience with M1 (one of telecom operator in Singapore) and the reason he “fell in love” with the brand though the online shop didn’t [...]

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Is MSN Messenger An Effective Media for All Singapore Advertisers?

June 7, 2008

1.6 billion messages are sent out from instant messengers monthly, as Singaporeans spend hours online at work and at home. Does it mean you should advertise on IM?
Came across a piece of news from Straits Times:
Microsoft, which released these figures last week, said that there are 1.3 million users of the free service in [...]

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A Look At Singapore Airlines’ Online Presence

June 4, 2008

Recently, I was asked to share a case study on one Singapore company’s digital marketing efforts. I picked Singapore Airlines (SIA) as it is one of Singapore’s prestigious brands and one of my favorite brands as well. I’ll simply do a quick check on search engine and social media with brief comments.
Search Engine Presence
Usually when [...]

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First Step of Digital Marketing: Objective

May 15, 2008

DBS Bank recently launched a microsite called “Living Breathing Asia”. Take a look:

What this whole website is about biography of 9 DBS staffs. Clicking on any one of the nine thumbnail would bring you to that person’s bio page, for example:

You can know about Meggie’s experience and view photos of her personal life. Look great, [...]

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10 Excellent Online Tools to Identify Trends

May 9, 2008

Executives and business decision-makers love to see the trends and catch the trends, use trends to guide their decisions. This post would introduce 10 handy trend tools which are very helpful doing online research.

Google Trends – Google Search Trends
adCenter Search Volume Seasonality Trends
adCenter Keyword Forecast
Facebook Lexicon – Facebook Social Trends
Twist – Trends in Twitter
Trendpedia – [...]

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Yahoo Search Launching Panama In South East Asia

April 28, 2008

Yahoo!’s Search Marketing’s latest iteration, code named Panama, was released early in 2007. It’s now launching in SEA (South East Asia).
Had a meeting last Friday with MJ from Yahoo Search (he was Google Korea’s first employees), who briefed us about the launching of Yahoo Panama in South East Asia. Here are the key takeaways:

Yahoo Panama [...]

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Yahoo Singapore Down

April 17, 2008

Page not found. But, some colleagues can access at the same time. Weired, isn’t it? Bad user experience; indeed!

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Top Search Terms In Singapore Travel Industry

February 29, 2008

1.  street directory 0.99%
2.  singapore airlines 0.97%
3.  tiger airways [...]

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Top 3 Social Networking Websites In Singapore

February 29, 2008

According to Hitwise Singapore, YouTube is the current market leader in the Social Networking & Forums online industry with 16.61% share of visits for the week ending 16 February 2008. Friendster followed with 12.96% share of visits. Google Trends shows a similar result:

I agree too. I often saw advertisement on Facebook and YouTube. Many [...]

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