SEO

What makes a great website?

With the rising awareness of search engine marketing and social media, companies have taken its website more serious than ever. But, what makes a good website? Search Engine Friendly When I started building websites years ago with popular open source CMS such as Joomla and wordpress, SEO was not that popular yet. But, creating a [...]

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A Guide for Choosing the Right Social Media Site

Some companies are jumping to social media site without having a clear idea what each site can do for them. CMO.com worked with 97th Floor to produce a guide. Very good summary what each of 10 social media site can do for you; either SEO, brand exposure, driving traffic, and/or customer communications. I recommend you [...]

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Google Suggest You Add Breadcrumb Navigation to Your Site

The above image shows two same search engine results page (SERP) listings, with different display URLs: the one on the top is the direct display of the page URL while the one below is what’s happening – site hierarchies display URL. Google has announced site hierarchies display in the Display URL positions, which replaces the [...]

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How to Launch A New Product

I was invited to the iNQ Mini (social media phone) launch event last night, which reminded me to write this post on online strategies for launching a new product. It’s important for me here to sketch the outline and I may not cover the detailed tactics. If you are interested to find out more, you [...]

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Enhance Your Search Results w/ Google Rich Snippets

Imagine this. “Rocky Fu” is a very valuable keyword which many websites compete for. This is one of the result on the first page: And, this is a normal search result in Google: Which one stands a higher chance of being clicked through? The enhanced search results provide the user more information; and, it takes [...]

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SEO Crash Course by Matt Cutts

This is really a good video I must share with you. Matt Cutts not only gives a quick course on search engine optimization (SEO) but also provides tips on blogging. This is specially for WordPress blogs, but the tips apply to all CMS you adopt for your business.

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Marketers’ Guide on Search Engine Marketing

This is the central page of a series of posts on Search Engine Marketing for marketers at RockyFu.com. This is a PPC guide for marketers from strategic perspective with a focus on “what to do”; detailed PPC tactics and operations on “how to do” are not a concern in this guide. Table of Content Introduction [...]

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Consulting

The core of digital marketing is to map out the right strategies for different businesses right at the beginning; and, deploy the right tactics and ALWAYS track the performance to measure the campaign results (ROI, or Return on Investment). Keep improving! Please don’t hesitate to contact me if you find any service below helpful to [...]

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Digital Marketing: Must Read for Week July-28

Search Engine Marketing The Ultimate Guide To Search Marketing Optimization Part 2 & SpyFu Competitive SEM Karate [Search Engine Land] Motoko Hunt on Search Engine Optimization in Japan [Blogoscoped] Social Media, PR & Viral Marketing Study: Women Outnumber Men on Most Social Networks [ReadWriteWeb] Twelve best practices for online customer communities [ZDNet] How to Make [...]

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11 Tips Boosting Your Online Press Release Efforts

Did an SEO presentation to a local telco company about two weeks ago; guys present in the meeting room are from marketing, IT, and research. They seemed very interested in the online press release part I talked about. Let me share 11 tips on online press release and hope you find it useful. Wait a [...]

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July Digital Marketing Survey Results

I posted a few questions last month in LinkedIn as a simple survey for online marketing managers. The survey wasn’t conducted in a scientific way at all; but, I know you are interested to see the results. Here they are. Options for Questions: a. search marketing (paid search) b. affiliate marketing c. social media marketing [...]

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Site Audit 101: What If Your Site is Penalized by Google?

It’s an old topic; but I often came across some clients who know the importance of search engine optimization always worrying about being penalized. First of all, for most sites, it’s not easy to rank well on competitive terms or to be penalized by search engines. Being penalized means your site is out of the [...]

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Video: SEO Basics from Google

A very good video from Google talking about some basics of search engine optimization. The video covers the following topics: Background of search Enhance your site at every stage of the pipeline Crawling Maximize your site’s accessibility to search engines Implement strong practices for Flash, AJAX, images Indexing Promote your quality content, reduce duplicates Search [...]

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Is Search Marketing Getting More and More Costly?

As you can see in the chart from MarketingSherpa above, one fifth of respondents called SEO their “strongest tactic” for ROI – up 3 percentage points from 2007 to 21%. Also, “good ROI” jumped 2 points to 38%. More importantly, we see a 6-point drop (28%) in those who call the results of SEO “hard [...]

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Digital Marketing Resources for Week Jun-9

Search Engine Marketing The New SEO Perspective on Flash [ClickZ] “Flash may not be the most ideal scenario for search engines, but there’s often a strong rationale for not abandoning it. There are also workarounds available like SWFObject that get better with every version of Flash that comes out.” The Internet and Consumer Choice [Pew [...]

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