A very good video from Google talking about some basics of search engine optimization. The video covers the following topics: Background of search Enhance your site at every stage of the pipeline Crawling Maximize your site’s accessibility to search engines Implement strong practices for Flash, AJAX, images Indexing Promote your quality content, reduce duplicates Search [...]
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As you can see in the chart from MarketingSherpa above, one fifth of respondents called SEO their “strongest tactic†for ROI – up 3 percentage points from 2007 to 21%. Also, “good ROI†jumped 2 points to 38%. More importantly, we see a 6-point drop (28%) in those who call the results of SEO “hard [...]
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