Posts tagged as:

SEM

How to Launch A New Product

September 15, 2009

I was invited to the iNQ Mini (social media phone) launch event last night, which reminded me to write this post on online strategies for launching a new product. It’s important for me here to sketch the outline and I may not cover the detailed tactics. If you are interested to find out more, you [...]

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Enhance Your Search Results w/ Google Rich Snippets

September 3, 2009

Imagine this. “Rocky Fu” is a very valuable keyword which many websites compete for. This is one of the result on the first page:
And, this is a normal search result in Google:
Which one stands a higher chance of being clicked through?
The enhanced search results provide the user more information; and, it takes bigger space on [...]

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Marketers’ Guide on Search Engine Marketing

May 29, 2009

This is the central page of a series of posts on Search Engine Marketing for marketers at RockyFu.com. This is a PPC guide for marketers from strategic perspective with a focus on “what to do”; detailed PPC tactics and operations on “how to do” are not a concern in this guide.
Table of Content

Introduction to SEM [...]

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Benefits of Content Network (Marketers’ SEM Guide Part 8)

May 28, 2009

This is part seven of a series of posts on Search Engine Marketing for marketers. This part discusses the benefits of search engine content network.
Part 1, Part 2, Part 3, Part 4, Part 5, Part 6, Part 7
Content Network Introduction
Take Google for example,
The Google Network is a large group of websites and other products, [...]

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SEM/PPC Outsourcing Guide (Marketers’ SEM Guide Part 7)

May 18, 2009

This is part seven of a series of posts on Search Engine Marketing for marketers. This part discusses PPC outsourcing and ways to identify a good SEM / PPC Agency.
Part 1, Part 2, Part 3, Part 4, Part 5, Part 6
Should You Outsource?
If you have experience in SEM, you are probably aware of the [...]

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In-House SEM/PPC Management (Marketers’ SEM Guide Part 6)

May 6, 2009

This is part six of a series of posts on Search Engine Marketing for marketers. This part discusses in-house PPC (or SEM for most Asian marketers) management.
Part 1, Part 2, Part 3, Part 4, Part 5
Should You Hire A PPC Staff?
The first question you probably want to ask before you hire anyone, “is it [...]

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Marketers’ SEM Guide 3: Measurement with Web Analytics

April 23, 2009

This is part three of a series of posts on Search Engine Marketing for marketers. This part discusses the benefits of web analytics with some basics and introduces a few free but good web analytics tools. (Part 1, Part 2)
Beneftis of Web Analytics
Half the money I spend on advertising is wasted. The trouble is I [...]

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Marketers SEM Guide 2: Goals, KPIs, and Targeting

April 22, 2009

This is part two of a series of posts on Search Engine Marketing for marketers. This part discusses goals in an SEM / PPC campaign and what you can achieve. It also provides suggestions on Key Performance Indicators (KPI). (Part 1 here.)
SEM / PPC Goals & KPIs

Don’t be surprised if you find some people obsessed [...]

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Marketers’ SEM Guide Part 1: Introduction

April 21, 2009

This is part one of a series of posts on Search Engine Marketing for marketers. This part introduces basics of paid search or SEM and its benefits.
Search Engine Marketing is about keywords; it’s keyword driven marketing. People look for information they are interested in search engines by searching with keywords; marketers can target their potential [...]

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Why Is Sony Ericsson Promoting Motorola?

December 2, 2008

Just came across this ad copy in my Gmail. The text ad copy wasn’t compelling enough to get a click-through from me; however, the title did.
Why is Sony Ericsson promoting “motorola” brand? Did the search expert copied previous campaign for Moto? Or, is he really a big fan of Motorola? Let Sony E. tell you.
Marketers, [...]

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