SEM

How to Launch A New Product

I was invited to the iNQ Mini (social media phone) launch event last night, which reminded me to write this post on online strategies for launching a new product. It’s important for me here to sketch the outline and I may not cover the detailed tactics. If you are interested to find out more, you [...]

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Enhance Your Search Results w/ Google Rich Snippets

Imagine this. “Rocky Fu” is a very valuable keyword which many websites compete for. This is one of the result on the first page: And, this is a normal search result in Google: Which one stands a higher chance of being clicked through? The enhanced search results provide the user more information; and, it takes [...]

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Marketers’ Guide on Search Engine Marketing

This is the central page of a series of posts on Search Engine Marketing for marketers at RockyFu.com. This is a PPC guide for marketers from strategic perspective with a focus on “what to do”; detailed PPC tactics and operations on “how to do” are not a concern in this guide. Table of Content Introduction [...]

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Benefits of Content Network (Marketers’ SEM Guide Part 8)

This is part seven of a series of posts on Search Engine Marketing for marketers. This part discusses the benefits of search engine content network. Part 1, Part 2, Part 3, Part 4, Part 5, Part 6, Part 7 Content Network Introduction Take Google for example, The Google Network is a large group of websites [...]

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SEM/PPC Outsourcing Guide (Marketers’ SEM Guide Part 7)

This is part seven of a series of posts on Search Engine Marketing for marketers. This part discusses PPC outsourcing and ways to identify a good SEM / PPC Agency. Part 1, Part 2, Part 3, Part 4, Part 5, Part 6 Should You Outsource? If you have experience in SEM, you are probably aware [...]

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In-House SEM/PPC Management (Marketers’ SEM Guide Part 6)

This is part six of a series of posts on Search Engine Marketing for marketers. This part discusses in-house PPC (or SEM for most Asian marketers) management. Part 1, Part 2, Part 3, Part 4, Part 5 Should You Hire A PPC Staff? The first question you probably want to ask before you hire anyone, [...]

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Marketers’ SEM Guide 3: Measurement with Web Analytics

This is part three of a series of posts on Search Engine Marketing for marketers. This part discusses the benefits of web analytics with some basics and introduces a few free but good web analytics tools. (Part 1, Part 2) Beneftis of Web Analytics Half the money I spend on advertising is wasted. The trouble [...]

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Marketers SEM Guide 2: Goals, KPIs, and Targeting

This is part two of a series of posts on Search Engine Marketing for marketers. This part discusses goals in an SEM / PPC campaign and what you can achieve. It also provides suggestions on Key Performance Indicators (KPI). (Part 1 here.) SEM / PPC Goals & KPIs Don’t be surprised if you find some [...]

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Marketers’ SEM Guide Part 1: Introduction

This is part one of a series of posts on Search Engine Marketing for marketers. This part introduces basics of paid search or SEM and its benefits. Search Engine Marketing is about keywords; it’s keyword driven marketing. People look for information they are interested in search engines by searching with keywords; marketers can target their [...]

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Why Is Sony Ericsson Promoting Motorola?

Just came across this ad copy in my Gmail. The text ad copy wasn’t compelling enough to get a click-through from me; however, the title did. Why is Sony Ericsson promoting “motorola” brand? Did the search expert copied previous campaign for Moto? Or, is he really a big fan of Motorola? Let Sony E. tell [...]

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10 Excellent Online Tools to Identify Trends

Executives and business decision-makers love to see the trends and catch the trends, use trends to guide their decisions. This post would introduce 10 handy trend tools which are very helpful doing online research. Google Trends – Google Search Trends adCenter Search Volume Seasonality Trends adCenter Keyword Forecast Facebook Lexicon – Facebook Social Trends Twist [...]

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China Search Marketing With Baidu Whitepaper

Baidu is the most widely used search engine in China, having more than 60% of the total search market. However, on branding, it doesn’t seem to have an obvious advantage over Google. Interestingly, the less developed a city is, the more popular Baidu is, and the less popular Google is. I did a presentation internally [...]

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Research In UN’s Database

You can now access United Nation’s database and do some research. Click on the image on the left to find out what I did. The new UN data access system (UNdata) will improve the dissemination of statistics by UNSD to the widest possible audience. An easy to use data access system was developed that meets [...]

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Top 3 Social Networking Websites In Singapore

According to Hitwise Singapore, YouTube is the current market leader in the Social Networking & Forums online industry with 16.61% share of visits for the week ending 16 February 2008. Friendster followed with 12.96% share of visits. Google Trends shows a similar result: I agree too. I often saw advertisement on Facebook and YouTube. Many [...]

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Should You Use Brand Keywords?

In Asia Pacific SEM industry, I kind of prefer working with clients who have no knowledge at all about online. When they know something but not everything, they insist doing the wrong thing or not doing the right thing. One client from travel industry asked to remove all brand keywords proposed from the paid search [...]

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