search marketing

Digital Marketing: Must Read for Week July-21

Search Engine Marketing On-Site Geo-Targeting and Local Search Optimization [Search Engine Journal] Ten Ways to Waste Your PPC Budget [ClickZ] What Should You do When Quality Score Kills Your Keywords? [Search Engine Land] Web Analytics iPerceptions Summarizes the Thoughts of Web Analytics Leaders [Web Analytics World] Using Testimonials Effectively [Marketing Experiments] Social Media Marketing & [...]

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Digital Marketing Resources for Week Jun-9

Search Engine Marketing The New SEO Perspective on Flash [ClickZ] “Flash may not be the most ideal scenario for search engines, but there’s often a strong rationale for not abandoning it. There are also workarounds available like SWFObject that get better with every version of Flash that comes out.” The Internet and Consumer Choice [Pew [...]

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3 Ways Affiliate Marketing Hurts You

What is affiliate marketing? Simply put: with affiliate marketing, you pay certain amount of money or percentage of commission ONLY when an desired action happens. Sounds perfect, isn’t it? Using an affiliate network to market your products sounds like hiring dozens, hundreds or thousands of sales people WITHOUT offering a basic pay!!! Wrong! How Affiliate [...]

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Yahoo Search Launching Panama In South East Asia

Yahoo!’s Search Marketing’s latest iteration, code named Panama, was released early in 2007. It’s now launching in SEA (South East Asia). Had a meeting last Friday with MJ from Yahoo Search (he was Google Korea’s first employees), who briefed us about the launching of Yahoo Panama in South East Asia. Here are the key takeaways: [...]

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