Search Engine

How Do You Face A PR Crisis? “Mass + Search” Tactic

Whether or not you are in finance industry, you are probably aware of the recent Lehman Brothers and AIG incident; it’s been a turbulent week for them. Yesterday in Singapore, hundreds of anxious policyholders lined up in the hot sun outside the AIG Singapore offices. Hundreds more were already inside the offices of AIG and [...]

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Top 10 Search Properties in Asia Pacific in July 2008

comScore today released its ranking of the top search properties in the Asia-Pacific region based on data from the comScore qSearch 2.0 service, revealing that Google Sites continued to lead the region with 33.5% of the more than 27 billion searches conducted in July. Baidu ranked second with 27.4% search share, followed by Yahoo! Sites [...]

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China Search Engine Market Report, Sep 2008

Finally I’m back blogging! Came across this interesting survey done by CIC, below is a summary of the key findings. In general, Baidu market share slightly slips; surprised to see Sogou’s market share has rised. China IntelliConsulting Corporation (CIC) has published its semi-annual survey report on China search engine market.

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7 Ways to Use Google Insights for Search

Back from Tioman holiday for a while; just got some time to put together a post below to get you started using Google Insights for Search. Google Insights for Search analyzes a portion of worldwide Google web searches from all Google domains to compute how many searches have been done for the terms you’ve entered, [...]

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Digital Marketing: Must Read for Week July-28

Search Engine Marketing The Ultimate Guide To Search Marketing Optimization Part 2 & SpyFu Competitive SEM Karate [Search Engine Land] Motoko Hunt on Search Engine Optimization in Japan [Blogoscoped] Social Media, PR & Viral Marketing Study: Women Outnumber Men on Most Social Networks [ReadWriteWeb] Twelve best practices for online customer communities [ZDNet] How to Make [...]

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links for 2008-05-20

NYT: Online Search Ads Faring Better Than Expensive Displays “While search advertising remains strong, there are signs that the growth in online advertising — particularly in more elaborate display ads — is slowing down.” (tags: NYT search display advertising online) Ad Age: Linking Web Buzz to Mini Sales The 2002 U.S. debut of Mini, a [...]

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Links: 12 Internet Marketing Trends, Top 50 US Web Properties, Baidu Whitepaper

12 Trends for the Next 3 Years for Internet Marketing The 12 trends below represent what Larry Chase thinks you need to keep an eye on in the foreseeable future. (tags: trends internet marketing) comScore Media Metrix Ranks Top 50 U.S. Web Properties for April April saw Google Sites attain the number one spot in [...]

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links for 2008-05-12

AdWords: How does Load Time Affect Your Landing Page Quality “Beginning in April 2008, you’ll be able to see a grade for your landing page’s load time in your AdWords account. ‘Load time’ refers to the amount of time it takes for a user to view your landing page after clicking your ad.” (tags: AdWords [...]

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Peep into Chinese Youth Internet Users Behaviors

On April 25, 2008 China Internet Network Information Center (CNNIC) issued the Research Report of China Youth Internet Behaviors. The data illustrates that up to December 31, 2007，the number of young netizens who under the age of 25 has reached 107 million, holding for a half of the overall size of Internet users. This is [...]

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links for 2008-05-11

ReadWriteWeb: Five Tools Everyone Working Online Should Have (IMHO) They include: a multi-service IM client, cross platform screensharing tool, a custom search engine, a startpage and a blog with contact info. (tags: online tools Google blogging) Top 10 Reasons for Monitoring Brands in Social Media | Online Marketing Blog “We’ve found a multitude of reasons [...]

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links for 2008-05-10

10 Excellent Online Tools to Identify Trends This post would introduce 10 handy trend tools which are very helpful doing online research. (tags: trends Google twitter internet) The Guardian: How to make the most of Twitter “Real-time micro-blogging is gaining in popularity. But if you’re wondering what’s the point, here’s Charles Arthur’s guide to the [...]

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links for 2008-05-08

JupiterResearch: Why you should go mobile now – Mobile Marketing Jupiter suggests starting with text messaging ads because text messaging currently has a 51% adoption rate among consumers. Next, they suggest trying mobile banner ads, coupons and mobile video. (tags: mobile marketing research) Nielsen: Experience pushes consumers to post online 28% of those who posted [...]

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10 Excellent Online Tools to Identify Trends

Executives and business decision-makers love to see the trends and catch the trends, use trends to guide their decisions. This post would introduce 10 handy trend tools which are very helpful doing online research. Google Trends – Google Search Trends adCenter Search Volume Seasonality Trends adCenter Keyword Forecast Facebook Lexicon – Facebook Social Trends Twist [...]

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links for 2008-05-07

7-Eleven Fills Month Of May With Slurpee, ‘Guitar Hero’ Mania To promote its new Full Throttle Frozen Blast Slurpee drink this month, 7-Eleven is partnering with Activision and Microsoft in a marketing and PR blitz designed to reach music-loving, video-game-playing, techno-savvy guys. (tags: 7-Eleven microsoft online contest) How to Turn Subscribers Into Affiliates With Widgets [...]

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Social Media Research from Universal Mccann International

This is the Social Media Research done by Universal Mccann including 17,000 people in 29 countries. | View | Upload your own

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