Posts tagged as:

Search Engine

Online Information Sources Influenctial to Buying Decisions

February 24, 2010

A survey conducted by Opinion Research Corporation and sponsored by ARAnet asked consumers the relative importance of 14 information sources when deciding which goods and services to buy.
Guess what’s the most influential information source?

Personal advice from friends and family!
Here is a summary of data showing the percentage of respondents choosing a 4 or 5 out [...]

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Google Suggest You Add Breadcrumb Navigation to Your Site

November 18, 2009

The above image shows two same search engine results page (SERP) listings, with different display URLs: the one on the top is the direct display of the page URL while the one below is what’s happening – site hierarchies display URL.
Google has announced site hierarchies display in the Display URL positions, which replaces the URL [...]

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Enhance Your Search Results w/ Google Rich Snippets

September 3, 2009

Imagine this. “Rocky Fu” is a very valuable keyword which many websites compete for. This is one of the result on the first page:
And, this is a normal search result in Google:
Which one stands a higher chance of being clicked through?
The enhanced search results provide the user more information; and, it takes bigger space on [...]

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Branding & Brand Keywords in SEM (Marketers’ SEM Guide Part 5)

April 29, 2009

This is part five of a series of posts on Search Engine Marketing for marketers. This part discusses branding in search, both organic search and paid search (PPC).
Part 1, Part 2, Part 3, Part 4
Some marketers have got an idea that SEM or PPC has nothing to do with branding. Is it true? You [...]

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Top 5 Things to Do Before You Launch A Brand

April 26, 2009

Now you are about to launch a brand, before you broadcast it out, are there things you need to do as part of online strategies? Definitely plenty of.

Domain name. Register the top level domain names .com, .org, .net, and all country specific ones (like .com.sg, .sg, …) wherever you expect your brand’s presence. I know [...]

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Top 10 Posts in 2008

January 1, 2009

It’s 2009 now; Happy New Year! Here is a list of top 10 posts published in 2008:

10 Excellent Online Tools to Identify Trends
5 Marketing Lessons From “Anything/Whatever”
A Look At Singapore Airlines’ Online Presence
The Most Popular Social Networking Sites In Asia Pacific
The Meaning of Marketing
Who is the Most Popular Social Networking Website in Singapore
Top 3 [...]

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Top 10 Search Properties in Asia Pacific in July 2008

September 18, 2008

comScore today released its ranking of the top search properties in the Asia-Pacific region based on data from the comScore qSearch 2.0 service, revealing that Google Sites continued to lead the region with 33.5% of the more than 27 billion searches conducted in July. Baidu ranked second with 27.4% search share, followed by Yahoo! Sites [...]

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China Search Engine Market Report, Sep 2008

September 18, 2008

Finally I’m back blogging! Came across this interesting survey done by CIC, below is a summary of the key findings. In general, Baidu market share slightly slips; surprised to see Sogou’s market share has rised.
China IntelliConsulting Corporation (CIC) has published its semi-annual survey report on China search engine market.

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10 Excellent Online Tools to Identify Trends

May 9, 2008

Executives and business decision-makers love to see the trends and catch the trends, use trends to guide their decisions. This post would introduce 10 handy trend tools which are very helpful doing online research.

Google Trends – Google Search Trends
adCenter Search Volume Seasonality Trends
adCenter Keyword Forecast
Facebook Lexicon – Facebook Social Trends
Twist – Trends in Twitter
Trendpedia – [...]

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Research In UN’s Database

March 7, 2008

You can now access United Nation’s database and do some research. Click on the image on the left to find out what I did.
The new UN data access system (UNdata) will improve the dissemination of statistics by UNSD to the widest possible audience. An easy to use data access system was developed that meets UNSD’s [...]

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