Search Engine Marketing Strategies & Tactics

Tips, trends and strategies for search engine marketing, including pay-per-click management and search engine optimization.

What You Need to Know Before Adding Google +1 Button…

About three months ago, Google launched “+1 Button” for English searches on Google.com (watch the introduction video on YouTube if you are not familiar with it). With a single click, the +1 button lets signed-in Google users recommend the content they like on the web to their friends and contacts right when it’s most useful [...]

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What Google Learned in 2010 in Search & Display Network?

Some great insights Google gleaned through research with its partners in 2010. 89% of consumers started their holiday shopping online Portable PC shoppers do an average of 14 searches during their shopping process Consumers exposed to a homepage ad on YouTube are 4 times more likely to Visit the advertiser website Search for the brand, [...]

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What makes a great website?

With the rising awareness of search engine marketing and social media, companies have taken its website more serious than ever. But, what makes a good website? Search Engine Friendly When I started building websites years ago with popular open source CMS such as Joomla and wordpress, SEO was not that popular yet. But, creating a [...]

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Visualize Google Suggest Queries for Marketing Research

As you type into the search box on Google, Google Suggest offers searches similar to the one you’re typing. How is Google Suggest helpful to your marketing? Think about how popular searches to your concerned topic could be helpful and you will find it a valuable tool. Let me share a few examples. You can [...]

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Online Information Sources Influenctial to Buying Decisions

A survey conducted by Opinion Research Corporation and sponsored by ARAnet asked consumers the relative importance of 14 information sources when deciding which goods and services to buy. Guess what’s the most influential information source? Personal advice from friends and family! Here is a summary of data showing the percentage of respondents choosing a 4 [...]

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Google Suggest You Add Breadcrumb Navigation to Your Site

The above image shows two same search engine results page (SERP) listings, with different display URLs: the one on the top is the direct display of the page URL while the one below is what’s happening – site hierarchies display URL. Google has announced site hierarchies display in the Display URL positions, which replaces the [...]

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Enhance Your Search Results w/ Google Rich Snippets

Imagine this. “Rocky Fu” is a very valuable keyword which many websites compete for. This is one of the result on the first page: And, this is a normal search result in Google: Which one stands a higher chance of being clicked through? The enhanced search results provide the user more information; and, it takes [...]

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Online Sentiment Analysis: free and paid tools to identify online attitudes with your brand

What’s your opinion about…? Needless to be asked, consumers have already expressed themselves in blogs and social networks. reviews, ratings, recommendations…they have shared their feelings about yours or other brands: someone loves iPod, others feel “abc” mp3 player sucks. Nowadays, online opinions can make or break a product in the market place.  Sentiment analysis field [...]

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The Power of Real Time Search

I was tweeting this morning when failed to upload a picture to TwitPic . As I’m new to use TwitPic, I was wondering whether I did something wrong. My username and password were not wrong as shown in the error message from TwitPic.Then, I did a search in Twitter and found something was wrong with [...]

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Marketers’ Guide on Search Engine Marketing

This is the central page of a series of posts on Search Engine Marketing for marketers at RockyFu.com. This is a PPC guide for marketers from strategic perspective with a focus on “what to do”; detailed PPC tactics and operations on “how to do” are not a concern in this guide. Table of Content Introduction [...]

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Branding & Brand Keywords in SEM (Marketers’ SEM Guide Part 5)

This is part five of a series of posts on Search Engine Marketing for marketers. This part discusses branding in search, both organic search and paid search (PPC). Part 1, Part 2, Part 3, Part 4 Some marketers have got an idea that SEM or PPC has nothing to do with branding. Is it true? [...]

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Top 5 Things to Do Before You Launch A Brand

Now you are about to launch a brand, before you broadcast it out, are there things you need to do as part of online strategies? Definitely plenty of. Domain name. Register the top level domain names .com, .org, .net, and all country specific ones (like .com.sg, .sg, …) wherever you expect your brand’s presence. I [...]

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Marketers’ SEM Guide 3: Measurement with Web Analytics

This is part three of a series of posts on Search Engine Marketing for marketers. This part discusses the benefits of web analytics with some basics and introduces a few free but good web analytics tools. (Part 1, Part 2) Beneftis of Web Analytics Half the money I spend on advertising is wasted. The trouble [...]

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Marketers’ SEM Guide Part 1: Introduction

This is part one of a series of posts on Search Engine Marketing for marketers. This part introduces basics of paid search or SEM and its benefits. Search Engine Marketing is about keywords; it’s keyword driven marketing. People look for information they are interested in search engines by searching with keywords; marketers can target their [...]

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Whitepaper

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