Search Engine

What makes a great website?

With the rising awareness of search engine marketing and social media, companies have taken its website more serious than ever. But, what makes a good website? Search Engine Friendly When I started building websites years ago with popular open source CMS such as Joomla and wordpress, SEO was not that popular yet. But, creating a [...]

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Visualize Google Suggest Queries for Marketing Research

As you type into the search box on Google, Google Suggest offers searches similar to the one you’re typing. How is Google Suggest helpful to your marketing? Think about how popular searches to your concerned topic could be helpful and you will find it a valuable tool. Let me share a few examples. You can [...]

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Online Information Sources Influenctial to Buying Decisions

A survey conducted by Opinion Research Corporation and sponsored by ARAnet asked consumers the relative importance of 14 information sources when deciding which goods and services to buy. Guess what’s the most influential information source? Personal advice from friends and family! Here is a summary of data showing the percentage of respondents choosing a 4 [...]

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Google Suggest You Add Breadcrumb Navigation to Your Site

The above image shows two same search engine results page (SERP) listings, with different display URLs: the one on the top is the direct display of the page URL while the one below is what’s happening – site hierarchies display URL. Google has announced site hierarchies display in the Display URL positions, which replaces the [...]

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Enhance Your Search Results w/ Google Rich Snippets

Imagine this. “Rocky Fu” is a very valuable keyword which many websites compete for. This is one of the result on the first page: And, this is a normal search result in Google: Which one stands a higher chance of being clicked through? The enhanced search results provide the user more information; and, it takes [...]

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The Power of Real Time Search

I was tweeting this morning when failed to upload a picture to TwitPic . As I’m new to use TwitPic, I was wondering whether I did something wrong. My username and password were not wrong as shown in the error message from TwitPic.Then, I did a search in Twitter and found something was wrong with [...]

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Marketers’ Guide on Search Engine Marketing

This is the central page of a series of posts on Search Engine Marketing for marketers at RockyFu.com. This is a PPC guide for marketers from strategic perspective with a focus on “what to do”; detailed PPC tactics and operations on “how to do” are not a concern in this guide. Table of Content Introduction [...]

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Branding & Brand Keywords in SEM (Marketers’ SEM Guide Part 5)

This is part five of a series of posts on Search Engine Marketing for marketers. This part discusses branding in search, both organic search and paid search (PPC). Part 1, Part 2, Part 3, Part 4 Some marketers have got an idea that SEM or PPC has nothing to do with branding. Is it true? [...]

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Top 5 Things to Do Before You Launch A Brand

Now you are about to launch a brand, before you broadcast it out, are there things you need to do as part of online strategies? Definitely plenty of. Domain name. Register the top level domain names .com, .org, .net, and all country specific ones (like .com.sg, .sg, …) wherever you expect your brand’s presence. I [...]

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Marketers’ SEM Guide 3: Measurement with Web Analytics

This is part three of a series of posts on Search Engine Marketing for marketers. This part discusses the benefits of web analytics with some basics and introduces a few free but good web analytics tools. (Part 1, Part 2) Beneftis of Web Analytics Half the money I spend on advertising is wasted. The trouble [...]

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Marketers’ SEM Guide Part 1: Introduction

This is part one of a series of posts on Search Engine Marketing for marketers. This part introduces basics of paid search or SEM and its benefits. Search Engine Marketing is about keywords; it’s keyword driven marketing. People look for information they are interested in search engines by searching with keywords; marketers can target their [...]

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Whitepaper

Feel free to share the whitepaper and e-books with your friends or colleagues if you find them helpful. Marketers’ Guide on Search Engine Marketing 2009 [54 pages] Download (PDF) How to Get More Facebook Fans [11 pages] China Internet Related Whitepapers: China Internet Statistics Whitepaper 2009 China Search Engine Report 2008 Advertisers and Users Behavior [...]

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Consulting

The core of digital marketing is to map out the right strategies for different businesses right at the beginning; and, deploy the right tactics and ALWAYS track the performance to measure the campaign results (ROI, or Return on Investment). Keep improving! Please don’t hesitate to contact me if you find any service below helpful to [...]

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Top 10 Posts in 2008

It’s 2009 now; Happy New Year! Here is a list of top 10 posts published in 2008: 10 Excellent Online Tools to Identify Trends 5 Marketing Lessons From “Anything/Whatever” A Look At Singapore Airlines’ Online Presence The Most Popular Social Networking Sites In Asia Pacific The Meaning of Marketing Who is the Most Popular Social [...]

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Asia-Pacific Search Country Breakdown By Country Sep 2008

Data from the comScore qSearch service show that Asia-Pacific Region Has Highest Number of Searchers and Searches in the World. In September, more than 340 million searchers conducted nearly 29 billion searches in the Asia-Pacific region, ranking it as the largest searcher population and search volume total of the five global regions reported by comScore. [...]

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