research

links for 2008-05-10

10 Excellent Online Tools to Identify Trends This post would introduce 10 handy trend tools which are very helpful doing online research. (tags: trends Google twitter internet) The Guardian: How to make the most of Twitter “Real-time micro-blogging is gaining in popularity. But if you’re wondering what’s the point, here’s Charles Arthur’s guide to the [...]

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links for 2008-05-08

JupiterResearch: Why you should go mobile now – Mobile Marketing Jupiter suggests starting with text messaging ads because text messaging currently has a 51% adoption rate among consumers. Next, they suggest trying mobile banner ads, coupons and mobile video. (tags: mobile marketing research) Nielsen: Experience pushes consumers to post online 28% of those who posted [...]

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10 Excellent Online Tools to Identify Trends

Executives and business decision-makers love to see the trends and catch the trends, use trends to guide their decisions. This post would introduce 10 handy trend tools which are very helpful doing online research. Google Trends – Google Search Trends adCenter Search Volume Seasonality Trends adCenter Keyword Forecast Facebook Lexicon – Facebook Social Trends Twist [...]

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links for 2008-05-07

7-Eleven Fills Month Of May With Slurpee, ‘Guitar Hero’ Mania To promote its new Full Throttle Frozen Blast Slurpee drink this month, 7-Eleven is partnering with Activision and Microsoft in a marketing and PR blitz designed to reach music-loving, video-game-playing, techno-savvy guys. (tags: 7-Eleven microsoft online contest) How to Turn Subscribers Into Affiliates With Widgets [...]

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Social Media Research from Universal Mccann International

This is the Social Media Research done by Universal Mccann including 17,000 people in 29 countries. | View | Upload your own

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ZenithOptimedia Tells You Why You Need To Spend More On Marketing

Ok, I said that. Here is the original research findings: Marketing communications have a much stronger effect on consumers in Asia-Pacific New digital media also showed to have more quantifiable impact on consumers in Asia Pacific markets And, this is helpful too, said Abrahams: brands were an important symbol of wealth in many emerging markets, [...]

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United States V.S. China on Internet Influence of Purchase

Some interesting figures from a research firm Netpop: Internet as a tool for research or purchase products: 73% Products in US versus 93% in China UGC (User Generated Content) is an influence for 19% of respondents in the US versus 58% in China. 58% of the population in US has broadband (74 million) versus 10% [...]

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3 Simple Tips To Help Your Company On Marketing

My experiences tell me that people in online business are more open to Internet with their advertising, marketing, PR, and more. Sadly, many people think Internet couldn’t help them in their off line business, which is VERY wrong! Let me show you 3 tips which could help ALL COMPANIES on marketing, weather or not they [...]

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Does Chatter Matter?

A recent research paper from NYU found that the volume of blog posts featured on a site before an album’s release can significantly affect future album sales and in turn, predict sales for record labels. Based on a sample of 108 albums released during the first two months of 2007, Dhar found that when legitimate [...]

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Weekly Online Marketing Resources Dec-09-07

News Dell has selected WPP Group to co-create a stand-alone agency [PRWeek] Dell to form agency with WPP to handle all marketing; will invest $4.5 billion over three years Compete Inc released Behavior Matchâ„¢ [Compete via BizReport] The platform uses behavioral targeting to determine which websites are the best bet for marketers based on the [...]

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