research

Visualize Google Suggest Queries for Marketing Research

As you type into the search box on Google, Google Suggest offers searches similar to the one you’re typing. How is Google Suggest helpful to your marketing? Think about how popular searches to your concerned topic could be helpful and you will find it a valuable tool. Let me share a few examples. You can [...]

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Online Information Sources Influenctial to Buying Decisions

A survey conducted by Opinion Research Corporation and sponsored by ARAnet asked consumers the relative importance of 14 information sources when deciding which goods and services to buy. Guess what’s the most influential information source? Personal advice from friends and family! Here is a summary of data showing the percentage of respondents choosing a 4 [...]

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Is there A distinction between offline and online interactions?

According to an emarketer survey, only 25.6% of respondents felt all interaction, online and offline interactions, was the same, and about one-half emphasized the convenience of electronic interaction over face-to-face. A distinction between offline and online interactions still remains; maybe one day it will completely disappear, but until then, let’s not forget the importance of [...]

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4 Free & Great Online Survey Tools

Don’t be blind while you can actually see. Open your door and your mind to listen to your customers for feedback and suggestions. Let me share a few free but great tools for conducting online surveys. Survey Monkey Survey Monkey was my favorite online survey tool back in my university life. You can use it [...]

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Branding & Brand Keywords in SEM (Marketers’ SEM Guide Part 5)

This is part five of a series of posts on Search Engine Marketing for marketers. This part discusses branding in search, both organic search and paid search (PPC). Part 1, Part 2, Part 3, Part 4 Some marketers have got an idea that SEM or PPC has nothing to do with branding. Is it true? [...]

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When Could You Run Online Display Campaigns Most Effectively?

We didn’t actually overspend our budget. The allocation simply fell short of our expenditure. Keith Davis quotes Now companies are more serious about all dollars spent on advertising including online display. A smarter move is to do day-part targeting and allocate more budgets to the part of day when people are more likely to pay [...]

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Update on Chinese Consumers Research from McKinsey

Chinese consumers are increasingly wary of untried products and ever more likely to make purchase decisions at the last minute. Recommendations from family and friends remain very influential. And television advertising is still a prerequisite for entering the market, but its punch is weakening. Meanwhile, print ads are losing ground, while sponsorships and the Internet [...]

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Digital Marketing: Must Read for Week July-14

Search Engine Marketing Use keywords and placements together on the content network [AdWords Blog] Social Media Marketing 50 Ways Marketers Can use Social Media to Improve Their Marketing [ChrisBrogan] New online community study: what’s working, what’s in the way, advice from trenches [BlogHound] Marketing Research Q&A: Bounty’s Andrew Thomas on marketing to Mums [e-Consultancy] MarketingSherpa [...]

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Online Advertising Spend in 2008 & 2009: China V.S. US

The media group’s ‘This year, next year’ forecast predicts that the combined online spendwill reach $3.6 billion this year, and $5.2 billion in 2009. (source: brand republic) I know you can’t help thinking of the growth of online ad spend in US in this two years, here is a forecast from eMarketer (2008: $25.9 billions; [...]

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Is Search Marketing Getting More and More Costly?

As you can see in the chart from MarketingSherpa above, one fifth of respondents called SEO their “strongest tactic” for ROI – up 3 percentage points from 2007 to 21%. Also, “good ROI” jumped 2 points to 38%. More importantly, we see a 6-point drop (28%) in those who call the results of SEO “hard [...]

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Update on Google Ad Planner

Google has released a tool for media planning for advertisers and agencies. I’ve briefly introduced the tool; since I’ve got the account, let’s go through this media planning tool together. Once I logged in, I saw two sections, one to help do some research and the other to create media plans.

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Digital Marketing: Must Read for Week Jun-16

Search Engine Marketing Google XML Sitemaps : Essential FAQ [Search Engine Journal] Plotting the Effects of your PPC Changes [Apple Pie & Custard] Imagine you could plot the effects of every single change to your PPC campaign on a graph. You’d be able to view instantly whether that bid your raised on Friday evening before [...]

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Digital Marketing Resources for Week Jun-9

Search Engine Marketing The New SEO Perspective on Flash [ClickZ] “Flash may not be the most ideal scenario for search engines, but there’s often a strong rationale for not abandoning it. There are also workarounds available like SWFObject that get better with every version of Flash that comes out.” The Internet and Consumer Choice [Pew [...]

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Digital Marketing Resources for Week Jun-2

Search Engine Marketing Robots Exclusion Protocol for Yahoo!, Google and Microsoft [Yahoo Search Blog] The following are all the major REP features currently implemented by Google, Microsoft and Yahoo!. Each of these directives can be specified to be applicable for all crawlers or for specific crawlers by targeting them to specific user-agents, which is how [...]

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Peep into Chinese Youth Internet Users Behaviors

On April 25, 2008 China Internet Network Information Center (CNNIC) issued the Research Report of China Youth Internet Behaviors. The data illustrates that up to December 31, 2007，the number of young netizens who under the age of 25 has reached 107 million, holding for a half of the overall size of Internet users. This is [...]

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