February 25, 2009
We didn’t actually overspend our budget. The allocation simply fell short of our expenditure.
Keith Davis quotes
Now companies are more serious about all dollars spent on advertising including online display. A smarter move is to do day-part targeting and allocate more budgets to the part of day when people are more likely to pay attention to [...]
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October 13, 2008
Chinese consumers are increasingly wary of untried products and ever more likely to make purchase decisions at the last minute. Recommendations from family and friends remain very influential. And television advertising is still a prerequisite for entering the market, but its punch is weakening. Meanwhile, print ads are losing ground, while sponsorships and the Internet [...]
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