print ads

Case Study: How To Track Offline Campaigns

It’s not unusual to see print ads hanging in MRT (Singapore’s subway) trains; but today, TANGS’ Great Singapore Sale promotion ad got my attention. Though mentioned before, I decide to illustrate how to track offline campaigns with this short case study. Let’s take a look at the print ads first: And the other side: Having [...]

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Digital Marketing Resources for Week May-26

Social Media Marketing Seven Virtual World Marketing Tactics and Metrics to Follow [ClickZ] The best practices in terms of marketing tactics for your virtual world implementation PR Secrets for Startups [TechCrunch] Guest author of TechCrunch Brian Solis, explains how public relations has changed and offers up 12 secrets of PR for startups. 7 Easy Ways [...]

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5 Places Your Company URL Should Appear

If your company has a website and it does provide useful information to your customers (or potential ones), you should let people know your website URL. Here are 5 tips on where you can do that. Email signature. Include your website URL in both internal corporate emails and external emails to customers. Receipts. I did [...]

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