Posts tagged as:

PPC

How to Launch A New Product

September 15, 2009

I was invited to the iNQ Mini (social media phone) launch event last night, which reminded me to write this post on online strategies for launching a new product. It’s important for me here to sketch the outline and I may not cover the detailed tactics. If you are interested to find out more, you [...]

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Paid Search Management by PPC Specialist

August 17, 2009

Companies who truly understand the power of search have already taken advantage of search as one very important marketing media. What are you waiting for?
People normally do PPC through one of the three ways:

In-house PPC
Outsource PPC to an agency
Hire a PPC specialist

If you have limited budget, hiring a PPC specialist is sometimes the best option. [...]

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Marketers’ Guide on Search Engine Marketing

May 29, 2009

This is the central page of a series of posts on Search Engine Marketing for marketers at RockyFu.com. This is a PPC guide for marketers from strategic perspective with a focus on “what to do”; detailed PPC tactics and operations on “how to do” are not a concern in this guide.
Table of Content

Introduction to SEM [...]

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Benefits of Content Network (Marketers’ SEM Guide Part 8)

May 28, 2009

This is part seven of a series of posts on Search Engine Marketing for marketers. This part discusses the benefits of search engine content network.
Part 1, Part 2, Part 3, Part 4, Part 5, Part 6, Part 7
Content Network Introduction
Take Google for example,
The Google Network is a large group of websites and other products, [...]

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SEM/PPC Outsourcing Guide (Marketers’ SEM Guide Part 7)

May 18, 2009

This is part seven of a series of posts on Search Engine Marketing for marketers. This part discusses PPC outsourcing and ways to identify a good SEM / PPC Agency.
Part 1, Part 2, Part 3, Part 4, Part 5, Part 6
Should You Outsource?
If you have experience in SEM, you are probably aware of the [...]

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In-House SEM/PPC Management (Marketers’ SEM Guide Part 6)

May 6, 2009

This is part six of a series of posts on Search Engine Marketing for marketers. This part discusses in-house PPC (or SEM for most Asian marketers) management.
Part 1, Part 2, Part 3, Part 4, Part 5
Should You Hire A PPC Staff?
The first question you probably want to ask before you hire anyone, “is it [...]

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Branding & Brand Keywords in SEM (Marketers’ SEM Guide Part 5)

April 29, 2009

This is part five of a series of posts on Search Engine Marketing for marketers. This part discusses branding in search, both organic search and paid search (PPC).
Part 1, Part 2, Part 3, Part 4
Some marketers have got an idea that SEM or PPC has nothing to do with branding. Is it true? You [...]

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Top 5 Things to Do Before You Launch A Brand

April 26, 2009

Now you are about to launch a brand, before you broadcast it out, are there things you need to do as part of online strategies? Definitely plenty of.

Domain name. Register the top level domain names .com, .org, .net, and all country specific ones (like .com.sg, .sg, …) wherever you expect your brand’s presence. I know [...]

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Marketers’ SEM Guide Part 4: PPC Budgeting & ROI

April 24, 2009

This is part four of a series of posts on Search Engine Marketing for marketers. This part explains how to do budgeting in SEM campaigns.
Part 1, Part 2, Part 3
If you do SEM campaign in house, your budget just needs to include search engine cost. If you outsource to an agency, you probably need [...]

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Marketers’ SEM Guide 3: Measurement with Web Analytics

April 23, 2009

This is part three of a series of posts on Search Engine Marketing for marketers. This part discusses the benefits of web analytics with some basics and introduces a few free but good web analytics tools. (Part 1, Part 2)
Beneftis of Web Analytics
Half the money I spend on advertising is wasted. The trouble is I [...]

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