PPC

How to Launch A New Product

I was invited to the iNQ Mini (social media phone) launch event last night, which reminded me to write this post on online strategies for launching a new product. It’s important for me here to sketch the outline and I may not cover the detailed tactics. If you are interested to find out more, you [...]

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Paid Search Management by PPC Specialist

Companies who truly understand the power of search have already taken advantage of search as one very important marketing media. What are you waiting for? People normally do PPC through one of the three ways: In-house PPC Outsource PPC to an agency Hire a PPC specialist If you have limited budget, hiring a PPC specialist [...]

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Marketers’ Guide on Search Engine Marketing

This is the central page of a series of posts on Search Engine Marketing for marketers at RockyFu.com. This is a PPC guide for marketers from strategic perspective with a focus on “what to do”; detailed PPC tactics and operations on “how to do” are not a concern in this guide. Table of Content Introduction [...]

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Benefits of Content Network (Marketers’ SEM Guide Part 8)

This is part seven of a series of posts on Search Engine Marketing for marketers. This part discusses the benefits of search engine content network. Part 1, Part 2, Part 3, Part 4, Part 5, Part 6, Part 7 Content Network Introduction Take Google for example, The Google Network is a large group of websites [...]

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SEM/PPC Outsourcing Guide (Marketers’ SEM Guide Part 7)

This is part seven of a series of posts on Search Engine Marketing for marketers. This part discusses PPC outsourcing and ways to identify a good SEM / PPC Agency. Part 1, Part 2, Part 3, Part 4, Part 5, Part 6 Should You Outsource? If you have experience in SEM, you are probably aware [...]

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In-House SEM/PPC Management (Marketers’ SEM Guide Part 6)

This is part six of a series of posts on Search Engine Marketing for marketers. This part discusses in-house PPC (or SEM for most Asian marketers) management. Part 1, Part 2, Part 3, Part 4, Part 5 Should You Hire A PPC Staff? The first question you probably want to ask before you hire anyone, [...]

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Branding & Brand Keywords in SEM (Marketers’ SEM Guide Part 5)

This is part five of a series of posts on Search Engine Marketing for marketers. This part discusses branding in search, both organic search and paid search (PPC). Part 1, Part 2, Part 3, Part 4 Some marketers have got an idea that SEM or PPC has nothing to do with branding. Is it true? [...]

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Top 5 Things to Do Before You Launch A Brand

Now you are about to launch a brand, before you broadcast it out, are there things you need to do as part of online strategies? Definitely plenty of. Domain name. Register the top level domain names .com, .org, .net, and all country specific ones (like .com.sg, .sg, …) wherever you expect your brand’s presence. I [...]

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Marketers’ SEM Guide Part 4: PPC Budgeting & ROI

This is part four of a series of posts on Search Engine Marketing for marketers. This part explains how to do budgeting in SEM campaigns. Part 1, Part 2, Part 3 If you do SEM campaign in house, your budget just needs to include search engine cost. If you outsource to an agency, you probably [...]

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Marketers’ SEM Guide 3: Measurement with Web Analytics

This is part three of a series of posts on Search Engine Marketing for marketers. This part discusses the benefits of web analytics with some basics and introduces a few free but good web analytics tools. (Part 1, Part 2) Beneftis of Web Analytics Half the money I spend on advertising is wasted. The trouble [...]

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Marketers SEM Guide 2: Goals, KPIs, and Targeting

This is part two of a series of posts on Search Engine Marketing for marketers. This part discusses goals in an SEM / PPC campaign and what you can achieve. It also provides suggestions on Key Performance Indicators (KPI). (Part 1 here.) SEM / PPC Goals & KPIs Don’t be surprised if you find some [...]

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Marketers’ SEM Guide Part 1: Introduction

This is part one of a series of posts on Search Engine Marketing for marketers. This part introduces basics of paid search or SEM and its benefits. Search Engine Marketing is about keywords; it’s keyword driven marketing. People look for information they are interested in search engines by searching with keywords; marketers can target their [...]

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Consulting

The core of digital marketing is to map out the right strategies for different businesses right at the beginning; and, deploy the right tactics and ALWAYS track the performance to measure the campaign results (ROI, or Return on Investment). Keep improving! Please don’t hesitate to contact me if you find any service below helpful to [...]

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Is Search Marketing Getting More and More Costly?

As you can see in the chart from MarketingSherpa above, one fifth of respondents called SEO their “strongest tactic” for ROI – up 3 percentage points from 2007 to 21%. Also, “good ROI” jumped 2 points to 38%. More importantly, we see a 6-point drop (28%) in those who call the results of SEO “hard [...]

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Digital Marketing: Must Read for Week Jun-16

Search Engine Marketing Google XML Sitemaps : Essential FAQ [Search Engine Journal] Plotting the Effects of your PPC Changes [Apple Pie & Custard] Imagine you could plot the effects of every single change to your PPC campaign on a graph. You’d be able to view instantly whether that bid your raised on Friday evening before [...]

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