online shopping

5 Strategies That Motivates Consumers Buy Online

There are still many people concerned about online security when they step away from online shopping. But, what motivates those who buy online? Free shipping Guess what? Many people would rather buy a $25 book online than a $20 book plus $5 shipping charge. Fast shipping / On time shipping This is very important for [...]

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Everything You Get to Know Cyber Monday

Dec 1 is Cyber Monday for 2008 if you haven’t known yet. comScore reported last year the heaviest online spending day of the season was Cyber Monday (November 26 2007) with $733 million in sales. What is Cyber Monday? The term Cyber Monday refers to the Monday immediately following Black Friday, the ceremonial kick-off of [...]

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United States V.S. China on Internet Influence of Purchase

Some interesting figures from a research firm Netpop: Internet as a tool for research or purchase products: 73% Products in US versus 93% in China UGC (User Generated Content) is an influence for 19% of respondents in the US versus 58% in China. 58% of the population in US has broadband (74 million) versus 10% [...]

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Online Marketing Resources Dec-17-07

Market Research Women more likely to impulse buy online [BizReport] Not surprisingly, women between the ages of 45 – 54, are more likely (55 percent) to make an impulse purchase online fuelled by a limited time offer, sale or free-delivery than men (38 percent). Such are the findings of a recent survey from GSI Commerce. [...]

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