online reputation

An Easy Tool to Watch Facebook Conversations about Your Brand

OpenBook is a very simple but useful tool for you to look for conversations about your brand or a topic you’re interested. Simply type in the “topic” and hit search button; you can also filter the results by sex.

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When to ignore and when to respond to negative buzz online

If you monitor online buzz, you’ll definitely hear people talking about you. Even if you have a good product and you are a good company, you can never avoid negative buzz online. Should you ignore it or respond? Should you just ignore negative comments, complaints, or even abusive online conversations? Ignoring online negative buzz is [...]

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Top Social Media Tactics for Facebook and Twitter

Richard Marcinko once said, “Popularity is not leadership.” What many companies are doing in social media may not be the most effective social media tactics. The State of Social Media Marketing, an original research report from MarketingProfs, shows some inside scoop on what the most effective tactics in social media marketing for B2C and B2B [...]

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Guess how much a negative review / comment costs you?

Convergys Corp conducted an interesting survey that show a negative review or comment on the Twitter, Facebook or Youtube can lose companies as many as 30 customers. The survey found that a customer review reaches an average audience of 45 people, two-thirds of whom (30 people) would avoid or completely stop doing business with a [...]

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9 FREE Tools to Track Online Conversations about your Brand

There is an old trick about finding out who’s pissed off by your products or service, just go to Google and search “your brand name sucks” and you would find out. To many people, iPhone is a good product, even for those who haven’t got the opportunity to own one (like me). If someone is [...]

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