online advertising

Digital Marketing Resource for Week May-19

FlipSquare Blog: 5 Domain Buying Mistakes So hopefully this short article will help you avoid some basic mistakes that I’ve made. To give you some ideas of where I’m at as a domainer here some rounded portfolio stats. ‘Digital Savvy’ Tend to Be Luxury Shoppers, On-the-Go, Independent Voters Digitally Savvy* consumers are 56% more likely [...]

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links for 2008-05-20

NYT: Online Search Ads Faring Better Than Expensive Displays “While search advertising remains strong, there are signs that the growth in online advertising — particularly in more elaborate display ads — is slowing down.” (tags: NYT search display advertising online) Ad Age: Linking Web Buzz to Mini Sales The 2002 U.S. debut of Mini, a [...]

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Google AdWords Ad Formats And Options

Asked again by an airline marketing manager about Google’s various ad formats, I sent his this very useful document Google AdWords Ad Formats And Options which might be helpful to you as well, it covers: Guide to Google online ad formats Guide to Google search & content network advertising options Guide to Google online targeting [...]

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