Posts tagged as:

mobile

Digital Marketing: Must Read for Week July-28

August 3, 2008

Search Engine Marketing

The Ultimate Guide To Search Marketing Optimization Part 2 & SpyFu Competitive SEM Karate [Search Engine Land]
Motoko Hunt on Search Engine Optimization in Japan [Blogoscoped]

Social Media, PR & Viral Marketing

Study: Women Outnumber Men on Most Social Networks [ReadWriteWeb]
Twelve best practices for online customer communities [ZDNet]
How to Make a Video Contest Succeed – or [...]

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links for 2008-05-20

May 20, 2008

NYT: Online Search Ads Faring Better Than Expensive Displays
“While search advertising remains strong, there are signs that the growth in online advertising — particularly in more elaborate display ads — is slowing down.”
(tags: NYT search display advertising online)

Ad Age: Linking Web Buzz to Mini Sales
The 2002 U.S. debut of Mini, a flashy, toy-like car in [...]

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links for 2008-05-18

May 18, 2008

Nielsen Measures the American Idol Phenomenon
A week before the finale of American Idol’s seventh season, the Nielsen Company reported TV, advertising, mobile, music and online data trends about FOX’s runaway hit and its contestants.
(tags: nielsen american report)

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Best Movie Titles, Coca-Cola Promo, Brand Magic, Google Friend Connect, Mobile Success Stories

May 13, 2008

Los Angeles Times: Some movies are entitled to do well
The best titles, such as “Star Wars,” “Raiders of the Lost Ark” and “Pulp Fiction,” are “sonorous,” Lockhart says. “They just sound right — appealing to your emotions and your senses.” How’s your marketing campaign tag line, by the way?
(tags: marketing)

MediaPost : Coca-Cola Uncaps Promo Efforts [...]

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Peep into Chinese Youth Internet Users Behaviors

May 12, 2008

On April 25, 2008 China Internet Network Information Center (CNNIC) issued the Research Report of China Youth Internet Behaviors. The data illustrates that up to December 31, 2007，the number of young netizens who under the age of 25 has reached 107 million, holding for a half of the overall size of Internet users. This is [...]

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links for 2008-05-08

May 9, 2008

JupiterResearch: Why you should go mobile now – Mobile Marketing
Jupiter suggests starting with text messaging ads because text messaging currently has a 51% adoption rate among consumers. Next, they suggest trying mobile banner ads, coupons and mobile video.
(tags: mobile marketing research)

Nielsen: Experience pushes consumers to post online
28% of those who posted said they did so [...]

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Google China: Search + Greetings + SMS

February 21, 2008

Today is my birthday! And, it happens to be a holiday in China too, “Yuanxiao Festival” or “Lantern Festival”:
Yuanxiao Festival or the Lantern Festival is a traditional Chinese holiday on the 15th day of the 1st lunar month, fourteen days after Chinese New Year’s Day (around the end of January and the beginning of [...]

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China Internet Users Top 210 Million

January 16, 2008

According to the latest report from CNNIC, total number of Internet users in China has achieved 210 million by December 2007, among which there are 163 million broadband users and 50.4 million accessing from mobile devices.

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Six Top Internet Themes/Events From Merrill Lynch

January 10, 2008

Guy Kawasaki introduced Merrill Lynch report from his broker friend at his blog, “Top Internet Themes for 1H’08″, here is a summary:

Intensifying 3rd party seller competition (negative)
As the industry giant ($57bn in TTM GMV) eBay’s anticipated listing fee changes could impact the 3rd party market. We think Amazon ($5bn in TTM GMV) might incorporate [...]

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Google China Launched Bus Search

October 11, 2007

Google China just launched bus search in its Labs. So far, users can only search bus routes for Shanghai, Beijing, Guangzhou, Hangzhou, and Nanjing including the subway routes as well.
I don’t think this feature is that helpful for Google to expand in China online market. Baidu has this feature some time ago in which you [...]

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