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Digital Marketing: Must Read for Week July-28

Search Engine Marketing The Ultimate Guide To Search Marketing Optimization Part 2 & SpyFu Competitive SEM Karate [Search Engine Land] Motoko Hunt on Search Engine Optimization in Japan [Blogoscoped] Social Media, PR & Viral Marketing Study: Women Outnumber Men on Most Social Networks [ReadWriteWeb] Twelve best practices for online customer communities [ZDNet] How to Make [...]

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links for 2008-05-20

NYT: Online Search Ads Faring Better Than Expensive Displays “While search advertising remains strong, there are signs that the growth in online advertising — particularly in more elaborate display ads — is slowing down.” (tags: NYT search display advertising online) Ad Age: Linking Web Buzz to Mini Sales The 2002 U.S. debut of Mini, a [...]

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links for 2008-05-18

Nielsen Measures the American Idol Phenomenon A week before the finale of American Idol’s seventh season, the Nielsen Company reported TV, advertising, mobile, music and online data trends about FOX’s runaway hit and its contestants. (tags: nielsen american report)

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Best Movie Titles, Coca-Cola Promo, Brand Magic, Google Friend Connect, Mobile Success Stories

Los Angeles Times: Some movies are entitled to do well The best titles, such as “Star Wars,” “Raiders of the Lost Ark” and “Pulp Fiction,” are “sonorous,” Lockhart says. “They just sound right — appealing to your emotions and your senses.” How’s your marketing campaign tag line, by the way? (tags: marketing) MediaPost : Coca-Cola [...]

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Peep into Chinese Youth Internet Users Behaviors

On April 25, 2008 China Internet Network Information Center (CNNIC) issued the Research Report of China Youth Internet Behaviors. The data illustrates that up to December 31, 2007，the number of young netizens who under the age of 25 has reached 107 million, holding for a half of the overall size of Internet users. This is [...]

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links for 2008-05-08

JupiterResearch: Why you should go mobile now – Mobile Marketing Jupiter suggests starting with text messaging ads because text messaging currently has a 51% adoption rate among consumers. Next, they suggest trying mobile banner ads, coupons and mobile video. (tags: mobile marketing research) Nielsen: Experience pushes consumers to post online 28% of those who posted [...]

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Google China: Search + Greetings + SMS

Today is my birthday! And, it happens to be a holiday in China too, “Yuanxiao Festival” or “Lantern Festival”: Yuanxiao Festival or the Lantern Festival is a traditional Chinese holiday on the 15th day of the 1st lunar month, fourteen days after Chinese New Year’s Day (around the end of January and the beginning of [...]

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China Internet Users Top 210 Million

According to the latest report from CNNIC, total number of Internet users in China has achieved 210 million by December 2007, among which there are 163 million broadband users and 50.4 million accessing from mobile devices.

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Six Top Internet Themes/Events From Merrill Lynch

Guy Kawasaki introduced Merrill Lynch report from his broker friend at his blog, “Top Internet Themes for 1H’08″, here is a summary: Intensifying 3rd party seller competition (negative) As the industry giant ($57bn in TTM GMV) eBay’s anticipated listing fee changes could impact the 3rd party market. We think Amazon ($5bn in TTM GMV) might [...]

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Google China Launched Bus Search

Google China just launched bus search in its Labs. So far, users can only search bus routes for Shanghai, Beijing, Guangzhou, Hangzhou, and Nanjing including the subway routes as well. I don’t think this feature is that helpful for Google to expand in China online market. Baidu has this feature some time ago in which [...]

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1 Billion Sales During October Golden Week

If you have no idea about golden week, let me walk you through. In China, there are two one week long holidays beside Chinese New Year: Labor Day (May 1), and China’s National Day (1 Oct). According to Taobao.com’s research, consumers in China bought 1 billion yuan (about 133 million USD) during this National Day [...]

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Branding In Mobile Marketing

Dynamic Logic conducted a study of mobile web ad campaign and results show improved brand awareness and favorability. The advertising campaign raised message association with Hampton Hotels versus other hotel brands. Respondents’ overall favorability toward Hampton was higher for those exposed to the ads (62% favorability) than for those not exposed to the ads (48%). [...]

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Another Booming Marketing Platform: Mobile Social Network

I must admit that the mobile social network is much more popular than I thought: Mobile user generated content (UGC) revenues worldwide are $576 millions and expected to increase dramatically to $5,740 millions in year 2012. Members of mobile social communities worldwide would increase to 174 millions from 50 millions in 2006. Source: Mobile Social [...]

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Baidu Launched Baidu 2008 For Olympics 2008

Baidu finally showed its greedy in Beijing Olympics 2008 by launching Baidu 2008. The portal war is pretty hot among the top portal sites such as Sohu and Sina. Now, Baidu just couldn’t help jumping in. This site offers pretty comprehensive information about upcoming Beijing Olympic Games in August 2008; it aggregates different Baidu services [...]

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Non-Traditional Television Platforms Are Taking Hold Across Asia Pacific

Synovate, a leading global market intelligence firm, today released results from its PAX media survey showing that four in ten affluent Asians are watching television on the move: be it via their personal computers, mobile phones, MP4 players, while outdoors, or even in their cars. The result mentions something new called “third screen” which are [...]

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