mobile

What’s Coming at Facebook That Marketers Should Know

Facebook is to launch several premium ads products soon to provide brands more ways to advertise to its audience on Facebook, and changing the current Page design to timeline (by end March). This post briefly discusses the changes on Page and ads marketers should be aware. Sponsored Story Previously (and right now), the sponsored story [...]

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Why You Should Start Developing A Mobile Strategy

As mobile is showing its increasing power and popularity to marketers, many businesses are still hesitant building a mobile websites. It’s right not to jump to building a mobile website or app without having a proper strategy for mobile to be integrated into the overall digital roadmap; but, it’s essential for businesses to understand the [...]

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Why Is Singapore’s First Virtual Shopping Wall A Failure?

Singapore’s public transport service provider SMRT, working with retailer Cold Storage,  transformed some of the wall spaces at its stations into virtual ‘shops’ where commuters can make purchases on the move. The idea is this (via SMRT PR release, PDF): they can order the latest tech gizmo while standing at the station platform, or do [...]

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How to Use Photos & Images for Marketing

People love good photos and images; this post illustrates ways marketers can utilize photos and images as powerful marketing weapons. Photo sites reach 70% Internet users worldwide; in Singapore, photo sites reach 82% of Internet users in 2010 according to comScore. For  marketers, photo-sharing can definitely help build brand awareness and encourage consumers interactions. Marketers [...]

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What Google Learned in 2010 in Search & Display Network?

Some great insights Google gleaned through research with its partners in 2010. 89% of consumers started their holiday shopping online Portable PC shoppers do an average of 14 searches during their shopping process Consumers exposed to a homepage ad on YouTube are 4 times more likely to Visit the advertiser website Search for the brand, [...]

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Digital Marketing: Must Read for Week July-28

Search Engine Marketing The Ultimate Guide To Search Marketing Optimization Part 2 & SpyFu Competitive SEM Karate [Search Engine Land] Motoko Hunt on Search Engine Optimization in Japan [Blogoscoped] Social Media, PR & Viral Marketing Study: Women Outnumber Men on Most Social Networks [ReadWriteWeb] Twelve best practices for online customer communities [ZDNet] How to Make [...]

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July Digital Marketing Survey Results

I posted a few questions last month in LinkedIn as a simple survey for online marketing managers. The survey wasn’t conducted in a scientific way at all; but, I know you are interested to see the results. Here they are. Options for Questions: a. search marketing (paid search) b. affiliate marketing c. social media marketing [...]

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Digital Marketing Resources for Week Jun-2

Search Engine Marketing Robots Exclusion Protocol for Yahoo!, Google and Microsoft [Yahoo Search Blog] The following are all the major REP features currently implemented by Google, Microsoft and Yahoo!. Each of these directives can be specified to be applicable for all crawlers or for specific crawlers by targeting them to specific user-agents, which is how [...]

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links for 2008-05-20

NYT: Online Search Ads Faring Better Than Expensive Displays “While search advertising remains strong, there are signs that the growth in online advertising — particularly in more elaborate display ads — is slowing down.” (tags: NYT search display advertising online) Ad Age: Linking Web Buzz to Mini Sales The 2002 U.S. debut of Mini, a [...]

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links for 2008-05-18

Nielsen Measures the American Idol Phenomenon A week before the finale of American Idol’s seventh season, the Nielsen Company reported TV, advertising, mobile, music and online data trends about FOX’s runaway hit and its contestants. (tags: nielsen american report)

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Best Movie Titles, Coca-Cola Promo, Brand Magic, Google Friend Connect, Mobile Success Stories

Los Angeles Times: Some movies are entitled to do well The best titles, such as “Star Wars,” “Raiders of the Lost Ark” and “Pulp Fiction,” are “sonorous,” Lockhart says. “They just sound right — appealing to your emotions and your senses.” How’s your marketing campaign tag line, by the way? (tags: marketing) MediaPost : Coca-Cola [...]

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Peep into Chinese Youth Internet Users Behaviors

On April 25, 2008 China Internet Network Information Center (CNNIC) issued the Research Report of China Youth Internet Behaviors. The data illustrates that up to December 31, 2007，the number of young netizens who under the age of 25 has reached 107 million, holding for a half of the overall size of Internet users. This is [...]

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links for 2008-05-08

JupiterResearch: Why you should go mobile now – Mobile Marketing Jupiter suggests starting with text messaging ads because text messaging currently has a 51% adoption rate among consumers. Next, they suggest trying mobile banner ads, coupons and mobile video. (tags: mobile marketing research) Nielsen: Experience pushes consumers to post online 28% of those who posted [...]

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Google China: Search + Greetings + SMS

Today is my birthday! And, it happens to be a holiday in China too, “Yuanxiao Festival” or “Lantern Festival”: Yuanxiao Festival or the Lantern Festival is a traditional Chinese holiday on the 15th day of the 1st lunar month, fourteen days after Chinese New Year’s Day (around the end of January and the beginning of [...]

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China Internet Users Top 210 Million

According to the latest report from CNNIC, total number of Internet users in China has achieved 210 million by December 2007, among which there are 163 million broadband users and 50.4 million accessing from mobile devices.

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